As one of the fastest growing and constantly shapeshifting markets, Fintech companies can sometimes struggle to keep up with how to reach a customer with a niche product in is what an ever changing digital marketplace.
So, this is why we say leave it to the experts.
In finding your digital marketing agency to manage your expectations and customer needs, you can cut through the noise and really target your consumer in what is becoming an increasingly competitive and saturated area.
We’re going to outline the main reasons why Fintech marketing leaders need to consider outsourcing their digital marketing:
1. Know your audience
It’s easy for Fintech companies to become complacent in their targeting, considering that over half of all banking customers turn to Fintech startups for their financial needs. (Survey, Capgemini)
However overall trust is still an issue in the market, which is a big consideration for marketeers in Fintech. As according to the same study, 23.6% of customers say they trust their Fintech provider compared to 36.6% for traditional firms.
Outsourcing your digital marketing to an experienced agency in Fintech can help you get a wider picture of who your current customer is, but more importantly how to retain their trust.
2. Cost Efficiency
By outsourcing your digital marketing, you as a Fintech company can look at the financial tech landscape from a different perspective.
Taking on the big financial institutions can be a daunting task, especially if you’re a nimble start-up trying to make waves in the Fintech market.
By allowing a digital marketing specialist to optimise your marketing campaigns, you can stretch costs and tackle your KPIs using an experienced digital marketing team.
3. Campaign analysis
By outsourcing your digital marketing you are given commitments from an agency to prove ROI.
The upside to doing so then assures you gain feedback on campaigns through analysis that would save time but also deliver an impartial look at performance.
With this approach you are guaranteed to get a digital marketing agency that will be constantly optimising and improving your campaign which can come in the form of monthly reports, PCAs and audits to name a view.
4. Expert knowledge
When outsourcing you gain access to certain industry knowledge due to the fact you’re dealing with experience marketeers and this is no different in the Fintech industry.
In fact, you’re more likely to find those more versed in a niche area of digital marketing are more specialised due to the required research and changing landscape that Fintech companies face.
By outsourcing you can pick and choose based on previous campaigns, testimonials or clients experience if your digital marketing agency is right for you.
5. Opportunity for collaboration
By outsourcing your digital marketing you give an outside agency the opportunity to involve more departments in the process, allowing for more input creatively and resourcefully.
Considering the Fintech industry is blossoming further with startups, then this opportunity to collaborate with a digital marketing agencies range of departments can not only drive efficiencies but give invaluable insight into a new market.
Overall, Fintech outsourcing of digital marketing allows a new or existing, big or small company make the most of a changing landscape and gain impartial, cost effective insight into the digital marketplace.