Working with a digital marketing agency is no longer an option for online-based businesses. The right agency can grow your online presence, drive quality traffic and help you sell better than your competitors. However, it takes time and effort to find a company that can meet your online marketing needs.
What to Look for in a Digital Marketing Company
Here are five characteristics of a top digital marketing agency to ensure you’re partnering with an outstanding marketing company.
1. A Kick-Ass Website
A top digital marketing agency will invest in a modern website and ensure it’s updated with the correct information. If the company uses SEO best practices and mobile-friendly design, you should be able to find their website on Google or Bing by searching for their primary services within your location. A modern website is engaging and user-friendly and features intuitive navigation, strong calls to action, and an active blog. How easily the agency’s website appears on Google search engine results pages tells a lot about their SEO strategies. If their web design or SEO practices aren’t a cut above the rest, you can’t expect them to deliver stellar results. In other words, if you weren’t impressed by their website, how can you expect them to help you attract customers to your business?
2. A Powerhouse Team
A top digital marketing agency usually has a multi-disciplined team with diverse talents and expertise. They use their skills and knowledge of web design, SEO, content marketing, brand development, and social media to grow their digital footprints. Try to check out the company’s profile online. Find out how accessible the owners or co-founders are. A great marketing agency will proudly showcase the people that make up the team.
These folks plan all the campaigns, execute strategies and deploy technologies and tools to make your business shine online. We strongly recommend working with a team with enthusiastic, passionate, and creative minds who love marketing and launch bold marketing campaigns that will impact your bottom line.
3. Tools
A top-tier digital agency has cutting-edge tools and the experience to use them to get the job done. Find out what tools they use to analyze a website’s performance, manage projects, communicate, etc.
Web performance and SEO – Moz and Google Analytics
Graphics Design – Adobe Illustrator, Photoshop
Inbound marketing- Marketo, Hubspot
Email marketing – ConstantContact, MailChimp
CRM – Salesforce
Content Marketing – SurferSEO, Jarvis, Grammarly Premium
Any marketing agency worth its salt should have the above tools and their team comfortable working with them. Using these tools, marketers, web designers, and content creators can work efficiently and deliver positive results.
4. Relevant Experience
Before hiring any digital marketing agency, investigate their industrial experience and technical ability. Scope out the website for previous campaigns and results. You want to work with an internet marketing agency that demonstrates transparency on their website. The prior work can give you an idea of which online marketing company will best understand your needs. Take note of digital marketing companies that have worked within your vertical before.
Similar digital marketing strategies are used across different industries. However, top digital marketing agencies understand that there is a difference between marketing an online business versus a brick-and-mortar store.
Businesses solely located online are looking to build website traffic through paid advertising services and link building. On the other hand, multi-location companies are more likely to invest in local search engine optimization.
Keep in mind that industry experience can be misleading. Some digital marketing agencies use a cookie-cutter approach, hurting your business growth. The best digital marketing agencies know that a fresh approach can unlock a stagnant marketing strategy. That said, it’s a good idea to ask the digital marketing manager how they approach a new industry if they’ve never worked in your niche.
Prepare a list of technical interview questions before the initial consultation. Putting the digital marketing agency on the spot will highlight their technical skills and transparency. It’s also a good idea to check how the agency markets itself. For instance;
If they are an SEO agency, do they have a high domain authority?
If they specialize in web development, is their website load fast?
How do they run their blog if they claim to be content marketing experts?
If they are a social media marketing agency, do they have a strong presence on Facebook, Twitter, and other platforms?
5. Measurable Results
An excellent digital marketing agency should focus on pushing business growth. This requires a strong focus on metrics and KPIs. A data-driven strategy allows you to learn from mistakes and adjust marketing efforts for optimal growth.
There are many metrics to track during any digital marketing campaign. They may differ depending on the type of campaign. For instance, a search engine marketing campaign may focus on bounce rate, most visited pages, and conversion rate. Social media marketing can track metrics like social engagement – the number of clicks, comments, retweets, and shares. If any digital marketing agency doesn’t have a data-focused approach, walk away.
6. Fits Your Style
Working with an agency that meshes your personality is crucial to ensuring successful marketing campaigns. Ideally, they should care about your goals. With that being said, it all comes down to partnership. Parties on either side of the partnership should be willing to be true partners. It’s the only way to build a lasting relationship beneficial to both parties. Take note of how things feel during the initial consultation. Is it easy to talk to your potential digital marketing team? Do you think you might enjoy having a drink together? You want to ensure that you mesh with the digital marketing agency you hire.
Looking for the Best Digital Marketing Services? Get in Touch With Us
If your company requires the help of the best digital marketing agency, consider 5ive Marketing. We pride ourselves on delivering digital marketing solutions tailored to the needs of our clients. We offer various digital marketing services, including social media marketing, web development, search engine optimization, reputation management, and email marketing. Want to know more? Call us today at 503.967.4065 to schedule a free consultation.
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