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As the amount of information flowing around the digital realm continues to rise with each passing year, marketers are finding it difficult to execute impactful marketing campaigns that are relevant and that have the power to boost sales or attract quality leads. Why is that, you might ask? Simply because all of that data saturating the online world is shaping industry trends and consumer behavior rapidly, which means that marketers need a way to stay one step ahead of the curve at all times. This is where artificial intelligence comes in.
AI-driven marketing, as it’s now called, is what forward-looking companies and marketing agencies are increasingly integrating into their processes in order to develop their competitive advantage, adjust their USP quickly and effectively, and in order to assume a more proactive approach that will allow them to thrive in the fast-paced market. With that in mind, let’s go over the five best ways you can use artificial intelligence to boost your digital marketing efforts across the board.
Obtain industry insights quickly
The first and most obvious benefit that artificial intelligence and machine learning technology bring to the table is predictive analytics, as well as the ability to collect and collate all of that industry data into actionable reports. Now that there is more data in the digital realm than ever before, it becomes nearly impossible to analyze and organize all of that information in a timely manner, at least not without employing a sizable team of analysts and marketers, which will drain your financial resources and still be a huge waste of time and human-power.
This is why your focus should be to integrate artificial intelligence into big data analysis. With the computing power of AI software, you can easily go through all of the data pertaining to your industry, niche, brand, competitors, customers, and more. Complemented by machine learning, you can make AI-driven big data analysis more efficient and effective over time, which will invariably make all processes in your company more effective to boot.
Take content creation forward
No, artificial intelligence is no advanced enough to write creative, in-depth articles that will resonate with the hearts and minds of your audience, but it’s getting there. One amazing ability that AI and machine learning have is that these technologies can adapt to consumer trends quickly, and dish out actionable data that can help you optimize content strategy and make it relevant and relatable to your audience. So just by integrating AI, you are making content creation more efficient and effective.
But beyond that, marketers and companies are increasingly using artificial intelligence to lessen the workload and create auxiliary content forms to supplement their content-creation efforts. For example, AI is more than capable of crafting reports and technical content the likes of weather reports, simple news reels, announcements, etc. That said, you can also use AI to create long-form content, which you can then optimize and tailor to your needs – hey, it’s better than writing the whole thing yourself.
Leverage AI to create personalized emails
Personalization has become the name of the digital marketing game, and it should go without saying that is should be one of the pillars of your entire digital marketing strategy. Now, before you skip this part thinking that the only thing you need to do is to address your customers by their first name in your emails, keep in mind that personalization nowadays encompasses much more than that.
Personalizing the experience for your customers and online audience means employing AI and machine learning to collect and organize vast amounts of customer data and create content that is truly relevant to the individual. This means curating product lists, newsletter content, and communicating with the individual about the things that matter to them – unfortunately, this is not something you can do manually anymore.
Chatbots with AI and machine learning
Speaking of customer communication, one of the best applications for artificial intelligence is chatbot technology. Companies in all industries around the world and rapidly integrating chatbot technology into the sales and customer support processes in order to reduce the overall workload, simplify the shopping journey and reduce customer effort, and allow human employees to focus on the more complex tasks. Over time, the chatbot can learn the preferences of your customers, and optimize its communication style, and the solutions it offers to the individual.
Capitalize on the rise of voice search
Given the fact that 60% of smartphone users have tried voice search in the past 12 months, and that as much as 55% of teenagers use voice search on a daily basis, it’s easy to see why so many businesses are optimizing their content strategies, sales, and marketing in general for the new generation of online audiences.
Ever since Google rolled out its RankBrain AI-driven algorithm back in 2015, marketers have been able to stay on top of the latest trends and focus on what people are really searching for, and the type of content they’re looking to find. Currently, voice search is on the rise, which is your golden opportunity to capitalize on this new and powerful trend by optimizing your online presence for smart voice search.
Wrapping up
In the end, there is no denying that the present and future of digital marketing centers on AI technology. With these tips and insights in mind, you can go ahead and optimize your entire digital marketing strategy for 2020 and beyond.
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