▷50 Best Digital Marketing Tools in 2020

When it comes to promoting your business on the internet through digital marketing strategies, it is important to use professional tools to optimize your campaigns and achieve the best results.

For this, we have prepared this list with the 50 best digital marketing tools that can help you reach more customers, spread your brand and generate more traffic to your domains.

We separate the tools into categories to help you find what you need. But be aware, some solutions serve multiple purposes, so it’s worth checking our comments on each one.

Without further ado, let’s get to the list!

Email marketing tools

Email is still one of the most powerful channels for your business to reach consumers. Therefore, we could not fail to present the best email marketing platforms for your campaigns.

Sendinblue offers an extremely robust, practical and intuitive tool, designed to help you optimize your open and conversion rates through email marketing shots. Make A / B tests, create personalized messages and use professional templates in your emails through the tool.

Nitronews was the first email marketing tool in London to offer free shooting for business. Today, it is one of the most used platforms by national businesses that really want to leverage their email campaigns.

For those who want to be easy to manage contacts and automate email sending, we recommend Mailify. Choose ready-made templates and customize them according to your goals to engage your customers and generate more results through email marketing.

E-Goi is another excellent digital marketing tool. It is extremely complete, offering multichannel solutions so that you can go beyond triggering emails and direct mail. In the tool, you will find automated solutions for e-mail, mobile, sending SMS, notifications and even voice calls.

Take advantage of marketing automation tools and be able to create and manage email campaigns that really generate results through the professional resources offered by MailerLite. The best part? You can shoot up to 12,000 shots per month for free, for 1,000 registered customers.

GetResponse is a great option for those looking to create and manage multiple email campaigns. It offers an extremely user friendly interface and is designed to facilitate the work of your marketing team.

For those who want to create emails through an editor Drag & Drop (drag and drop), Moosend can really be a hand on the wheel. It also offers campaign automation features, advanced segmentation and the ability to track reports in real time.

AWeber is a popular option for anyone looking to create responsive, professional email templates that are truly capable of helping you convert more. He

Zoho is a company that offers several solutions for digital businesses, from CRM and Help Desk systems to email marketing solutions. The biggest advantage of its tool is its native integration with other products offered by Zoho.

With Octopus Email, you can send up to 10,000 mailings per month to up to 2500 subscribers without having to pay anything. In addition, you can count on detailed reports – stored for a maximum period of 30 days.

MailChimp is also an extremely popular option among digital marketing tools for email campaigns. It is robust and offers access to 7 marketing channels, as well as automation, email templates and targeting based on the behavior of its consumers.

HubSpot offers several resources and solutions for digital marketing, including an email marketing tool as part of its free solutions package. Take advantage of it with your CRM system, ad management tools and more.

Tools for creating paid ads

If your goal is to attract traffic through paid ads, check out which of the following platforms has the greatest potential to engage your audience.

Google is the largest search engine in the world, so you will certainly enjoy using your ad tool to boost your results on the tool. Google Ads offers features for creating ads on search engine results pages, remarketing, banners on your display network and more.

In order to advertise on Facebook, you will need to invest in ads through Facebook Ads, the dedicated social network platform to help you find and reach your audience through detailed filters, insights on target consumers and retargeting resources.

Instagram also has its own ad platform so you can develop your business on the social network, generating awareness, spreading your brand and increasing the number of customers through resources dedicated to helping you engage your audience.

Would you like to show ads on YouTube videos? For that, it will be necessary to use YouTube Ads, one of the best digital marketing tools for those who want to create targeted advertisements and in video format.

Designed to help agencies, companies and ecommerces to generate better results through paid ads on channels such as Facebook, Instagram and other platforms, we could not fail to indicate AdEspresso in our list of digital marketing tools. With it, you will be able to manage all your ad campaigns in a single application, worth checking out.

Adbeat helps you identify all the ad campaigns created by your competitors to help you identify their digital marketing strategies and find new opportunities to generate traffic for your own business.

With Moat, you can also search for ads created by other brands and companies and find out what strategies they are employing. That way, you can discover new places to advertise yourself and not fall behind the competition.

As an alternative to the two options above, SpyFu also allows you to identify all keywords worked by your competitors in campaigns to generate paid or organic traffic, through a robust and complete interface.

Tools for creating Landing Pages

Landing pages have as main objective to generate leads for your business. That is why it is important to use digital marketing tools that help you build pages that are really capable of drawing consumers’ attention and improving their chances of conversion.

InstaPage offers several solutions, including tools to boost your ads and of course, a really professional and complete landing page builder. With it, you can easily create and update publications on your pages easily, ensure quality design and convert more leads with customizable forms.

Take advantage of the editor Drag & Drop from Unbounce to create landing pages that really fit your brand and are able to engage visitors. It offers more than 100 ready-made templates for you to customize forms and is really considered one of the best digital marketing tools.

Lander is a free landing page creator that, in addition to being extremely practical and intuitive, also offers integration with several other tools and solutions, such as Google Analytics, Mailchimp, AWeber, Zapier, E-goi, among others.

In the LeadPages tool, you will be able to track conversion meters, track the traffic generated by your landing pages and easily create them through an editor Drag & Drop (drag and drop), it’s worth checking the tool’s differentials.

LauncRock is one of Startups.com’s digital marketing tools and, in addition to offering digital marketing courses, it also has a very complete tool for creating landing pages through highly customizable ready-made templates.

If you are looking for a free option but really capable of delivering what you promise, we recommend HelloBar. With it, you can enjoy up to 5,000 monthly views on your landing pages without having to pay anything. It is extremely easy to create and configure pages on the platform, and if you need to scale your business, you can count on expansion through paid plans.

Offering free and paid plans, with Kickoff Labs you will be able to take advantage of more than 150 background images to create your landing pages and integrate it with tools such as Mailchimp, Facebook widget, WordPress and connect it with your Google Analytics. It is worth checking and using it to create as many landing pages as you want.

With more than 200 free templates for creating landing pages, Landingi could not be left out of our list of digital marketing tools. Just select your template, personalize it and include customizable forms to start converting visitors into leads with professional landing pages.

Design tools

Today, you don’t need to have experience and training as a graphic designer to create banners, pamphlets, infographics and other arts for your digital marketing campaigns. Take advantage of the following tools and see how simple it can be to create professional arts.

Canva is a really complete tool for creating graphic materials for your campaigns, strategies and even for inclusion in articles or videos. With it, you can easily make logos, posters, business cards, pamphlets, infographics and more, in a practical and intuitive way – without the need to have design knowledge.

Desygner is a design tool made for those who are not designers, being extremely useful for the creation of advertisements, arts for social networks, brochures, business cards, posters, banners, etc. The best part is that you can use it for free, it’s worth checking out.

Venngage’s forte is its infographics creation tool, excellent for its content marketing strategies, for example. The platform offers several ready-made templates and an editor Drag & Drop very practical and intuitive.

It’s hard to talk about design without mentioning one of Adobe’s products – responsible for Photoshop and Illustrator, for example. However, while these are programs aimed at professionals, Adobe Spark is a simplified option for you who don’t have a lot of design knowledge, create banners, ads, flyers and much more with the tool easily.

SEO and traffic analysis tools

Search engine optimization (SEO) is one of the pillars for several digital marketing strategies. If you are interested in working with a content marketing strategy or simply want to improve the positioning of your pages on Google, check out tools that can help you.

Ahrefs is definitely one of the best digital marketing tools for anyone looking to track everything related to SEO On Page and Off Page, such as internal links, backlinks, etc. There, you can search for keywords, analyze competitor traffic and track the positioning of your pages and organic results.

As an alternative to Ahrefs, SEMrush also offers an extremely complete panel where you can evaluate your SEO actions, research and track keywords, find new opportunities for your marketing strategies and evaluate the performance of your pages compared to competitors that the same keywords also work.

Yoast essentially functions as a real-time SEO auditor, capable of evaluating the content of your pages and reporting optimization problems and opportunities. It is a WordPress plugin, install it and immediately start using optimization techniques in a more effective way.

SimilarWeb is excellent to help you understand where your page traffic comes from, who your competitors are and how your overall ranking is among other pages related to your business.

Keyword Planner is actually a feature available within Google Ads. If you already have an account set up in the tool, you can take advantage of it to discover new keywords related to your business, identify the number of clicks and searches for them and adapt your content strategies accordingly.

Google Optimize is able to evaluate your website and identify which are the main factors that really attract and please visitors. Your main focus is not SEO, but through your insights and integration with Google Analytics, you will be able to evaluate your traffic in a personalized way. We certainly couldn’t leave you out of the list of digital marketing tools.

Alexa is an Amazon tool, but we’re not talking about the virtual assistant. With it, you will be able to check your backlinks, do keyword searches, evaluate your competitors and even make SEO evaluations of your pages. The tool also has dedicated plans for companies and digital marketing agencies.

Moz offers two really robust SEO tools, one being a complete kit with everything you need to evaluate the optimization of your website pages. On the other hand, with the second tool, you can integrate it with the pages of your business and find out if customers can really find you when searching in search engines.

Heatmap tools

Heatmaps help you to truly understand the behavior of visitors on your page and, therefore, it is essential to use this type of digital marketing tool in your business.

Understand what your customers do and optimize their processes, strategy and navigation to optimize their experience.

With Hotjar, you can actually see behavioral patterns of visitors to your pages, identifying which sections, categories and pages are most visited, buttons and icons most used, among other insights on the use of your domain.

Clicktale is an excellent alternative to Hotjar. With it, you can also track what your visitors normally do when accessing your pages, in a visual way through heat maps.

Affiliate Marketing Tools

If you want to enter the affiliate market and start selling through digital marketing campaigns, you will first need to find good products and solutions to sell to your own leads, as well as being able to track links from different programs in a simplified way. For that, check out the options.

Hotmart is considered the largest platform for the affiliate market. There, you can find a huge range of products and affiliate programs to start selling them to your own customers. In addition, payments are processed within the tool itself, and the tool offers performance reports to help you track your sales.

When you register with affiliate programs, you will usually receive a link capable of assigning referrals to your registration. This link is sometimes extremely long and unfriendly for your publications. For this reason, we recommend using Bit.ly to reduce your links and customize the URL according to the products or services indicated.

Tools to optimize your team’s performance

Finally, organizing your team’s task and improving operations performance will certainly have a positive impact on your digital marketing strategies and campaigns.

Check out project management tools and optimize your internal processes to make your team more and more efficient.

You may believe that Websites Are Us is just a customer service tool that offers online chat, phone, email, among other integrations. However, WAU also has internal communication capabilities, allowing you to set up departments and centralize your communications on a reliable platform, facilitating communication between your marketing team and other sectors.

MindNode is great for businesses that like to hold Brainstorming, for example. With it, it is easy to organize your ideas and that of other members of the digital marketing team so you can work in an organized way.

Hootsuite can be considered a complete platform for managing all your digital marketing campaigns on social networks. With it, it is possible to schedule publications and monitor the performance of several campaigns in a single location. It is integrated with Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest and more.

Buffer is an excellent alternative to Hootsuite for scheduling publications and managing marketing campaigns on social networks. In addition, it has a robust panel for performance analysis and results of its actions.

Zapier is a platform that can help you connect different tools and optimize your work through different automations, such as the synchronization of contacts between your CRM system and your email marketing tool, for example. Working with integrated systems can significantly improve your performance.

Asana is a project management platform that deserves to be mentioned in our list of digital marketing tools. In fact, they have no direct relationship with your campaigns and strategies, but with the organization of actions, tasks and administration of your marketing team.

Finally, similarly to Asana, with Trello you can follow all activities and delegate tasks to your team members in a practical, fast and visual way. It is ideal for keeping your projects going and helping you track team performance.

Have you found your digital marketing tools?

We hope that our updated list has helped you find all the tools you need to optimize your strategies, improve the performance of your campaigns and start to achieve the desired results.

And don’t forget, there is no point in attracting traffic to your pages if you are not ready to receive them. So, take the opportunity to install Websites Are Us for free on your page and improve customer retention by offering an online chat to chat with them and answer your questions in real time!