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Digital marketing tools are no longer a choice; They’re a necessity.
In fact, a significant is allocated to digital marketing channels.
Whether you’re a new marketer or a seasoned pro, you surely know that success doesn’t come easily.
That’s why you start looking for marketing tools online. They can make your marketing strategy more effective and your life a whole lot easier.
So, let’s dive into the world of digital marketing tools and uncover how each one can boost your growth game.
Best Digital Marketing Tools and Software
Scroll down to discover the 54 best marketing tools for businesses that want to excel in different digital marketing categories.
SEO (Search Engine Optimization) Tools
SEO tools empower businesses to optimize websites, boost search rankings for blog posts, and improve online visibility.
They provide valuable insights to enhance digital strategies and reach a wider audience.
Here’s a short list of 3 best digital marketing tools for SEO.
1. SEMrush
SEMrush is an all-in-one SEO and digital marketing tool that offers in-depth keyword research, competitor analysis, and site audit features.
It helps you refine your digital strategies.
Pricing starts at $129.95/month.
Main Features
2. Ahrefs
Ahrefs is a powerful SEO tool known for its comprehensive backlink analysis, keyword research, and site audit capabilities.
Furthermore, it aids in improving search rankings and tracking online performance.
Pricing starts at €89/month.
Main Features
3. Moz Pro
Moz Pro provides essential SEO insights, including site audits, rank tracking, and keyword research.
In short, businesses use it to optimize their web presence and outperform competitors.
Pricing starts at $99/month.
Main Features
Social Media Monitoring & Analytics
Why are monitoring and analytics vital in social media marketing?
Well, the answer is simple… To track performance, understand audience behavior, and measure the impact of campaigns for informed decision-making and improved results.
Here’s a short list of 3 best digital marketing tools for social analytics.
4. Mentionlytics
Mentionlytics is a monitoring solution that keeps you updated in online conversations about your brand.
By tracking brand mentions and , the app helps you be proactive and manage your brand’s online reputation.
Moreover, Mentionlytics offers users the chance to communicate with their personal Social Intelligence Advisor, mostly known as SIA.
To put it simply, SIA provides custom insights, enabling businesses to base their strategies on data-driven perspectives.
Pricing starts at $69/month.
Main Features
Start your and see real-time results!
Hootsuite empowers you to maintain a consistent online presence and schedule posts like a pro.
Its multi-account management and performance tracking features make social media management a breeze.
Pricing starts at €99/month.
Main Features
6. Sprout Social
Sprout Social offers an intuitive interface for scheduling posts, making it easy to keep your social channels active and engaging.
In addition, its analytics and reporting tools provide insights for refining your social media strategy.
Pricing starts at $249/month.
Main Features
AI-Powered Content Writing & Editing
AI is a game-changer for small businesses, as it streamlines content creation, ensuring high-quality, and engaging materials.
At the same time, AI-boosted content writing saves time and resources, fostering business growth.
Here’s a short list of 3 best digital marketing tools for content automation.
7. Jasper
Jasper leverages advanced AI-driven content generation and revolutionizes writing efficiency.
By saving time, streamlining content creation, and ensuring small businesses produce high-quality, engaging materials with ease.
Pricing starts at $39/month.
Main Features
8. WordTune
WordTune is a digital marketing software that excels in real-time content refinement.
With AI-driven suggestions, it elevates your writing to a new level, making your content captivating, effective, and cost-efficient.
Pricing starts at $24.99/month.
Main Features
9. Grammarly
Grammarly is a popular tool for writers, as it offers unrivaled grammar and style checks.
Moreover, it enhances clarity, ensures error-free content, and fosters improved communication for small businesses across various writing needs.
Pricing information is currently unavailable.
Main Features
CRM & Lead Management
Lead and Customer Relationship Management are integral to B2B social media marketing.
They facilitate personalized interactions, nurture prospects, and optimize strategies for higher conversion rates and stronger customer connections.
Here’s a short list of 3 best digital marketing tools for CRM.
10. HubSpot
HubSpot is an all-in-one CRM platform renowned for simplifying customer relationship management.
From marketing to sales and service, it empowers businesses to foster strong customer relationships with ease.
Pricing starts at €880/month.
Main Features
11. Zoho CRM
Zoho CRM is a comprehensive solution that streamlines customer relationship management.
With its robust features for sales automation, marketing, and support, businesses can enhance customer relationships and drive growth effectively.
Pricing starts at €20/month.
Main Features
12. ActiveCampaign
ActiveCampaign, a versatile tool, combines email marketing and CRM capabilities to automate customer relationship nurturing.
It enables personalized interactions, contributing to improved customer relationships and higher conversion rates.
Pricing starts at $29/month.
Main Features
Email Marketing
Email marketing plays a pivotal role in crafting a successful marketing strategy.
It enables businesses to directly reach their target audience, build brand loyalty, and drive conversions through personalized, engaging content.
Here’s a short list of 3 best digital marketing tools for email marketing.
13. Mailchimp
Mailchimp, known for its user-friendly interface, is a go-to email marketing tool.
With its robust features, it simplifies email campaigns, helping businesses engage effectively with their audience.
Pricing starts at $17.95/month.
Main Features
14. ConvertKit
For content creators, ConvertKit stands out among email marketing tools.
This specialized easy-to-use tool enables them to build a loyal audience and drive conversions through personalized and automated email campaigns.
Pricing starts at $9/month.
Features
15. Brevo
Brevo, formerly SendinBlue, offers a comprehensive marketing platform.
It empowers businesses to create personalized email and SMS messages, nurturing customer relationships and driving growth effectively.
Pricing starts at $25/month.
Main Features
Web Analytics
Web Analytics is the practice of collecting, analyzing, and interpreting data from websites.
It provides invaluable insights into user behavior, helping businesses make informed decisions and optimize online performance.
Here’s a short list of 3 best digital marketing tools for web analytics.
16. Google Analytics
Google Analytics is the go-to web analytics tool for businesses.
It offers insights into website traffic, user behavior, and performance, aiding data-driven decision-making and website optimization.
Guess what? Google Analytics is free!
Main Features
17. Hotjar
Hotjar is a user-centric web analytics tool.
It provides heatmaps, session recordings, and user feedback, enabling businesses to understand how users interact with their websites and make improvements.
Pricing starts at $39/month.
Main Features
18. Mixpanel
Mixpanel is an advanced web analytics tool that focuses on user engagement.
It helps businesses track user actions, gather insights, and optimize user experiences to enhance customer engagement and conversion rates.
Pricing starts at $20/month.
Main Features
PPC & Ad Management
PPC (Pay-per-Click) and ad management are the art of overseeing online advertising efforts.
It’s all about creating, optimizing, and monitoring campaigns to achieve marketing goals and maximize ROI.
Here’s a short list of 3 best digital marketing tools for ad management.
19. Google Ads
Google Ads is an expansive online advertising platform that ensures widespread visibility.
The online marketing software empowers businesses to reach audiences through ads displayed on Google’s search engine, websites, and various platforms.
Main Features
20. Facebook Ad Manager
For businesses aiming to target specific audiences on social media, Facebook Ad Manager is the go-to choice.
With its comprehensive suite of features, it optimizes the creation, management, and analysis of ad campaigns, delivering precise audience engagement.
Main Features
21. Microsoft Ads
Microsoft Ads, previously known as Bing Advertising, is a robust advertising platform for businesses looking to enhance their online visibility.
It provides tools for creating and managing ad campaigns and optimizing reach across Bing and Yahoo search engines.
Main Features
Landing Page & Conversion Optimization
Landing page optimization focuses on creating web pages that are user-friendly and persuasive. The goal is to guide visitors toward specific actions, called conversions. For example, making a purchase or signing up is a popular desired action.
Here’s a short list of 3 best digital marketing tools for conversion optimization.
22. Unbounce
Unbounce is a user-friendly landing page builder that allows businesses to create, test, and optimize landing pages.
The internet marketing software helps brands achieve better conversion rates and more effective marketing campaigns.
Pricing starts at €89/month.
Main Features
23. Optimizely
Optimizely is one of the best all-in-one tools for marketing. In reality, it’s an experimentation platform designed for A/B testing and optimization.
Optimizely allows businesses to enhance their websites and digital experiences based on data-driven insights.
Unfortunately, pricing information is currently unavailable.
Main Features
24. Leadpages
Leadpages is a versatile tool for building landing pages and websites.
In particular, Leadpages offers customizable templates, training, and tools for capturing leads and driving triple conversions effectively.
Pricing starts at $49/month.
Main Features
Affiliate Marketing & Management
Affiliate marketing strategy management is about businesses collaborating with external partners to promote their products or services.
Undeniably, this system enables a wider reach, increased sales, and mutually beneficial partnerships.
Here’s a short list of 3 best digital marketing tools for affiliate marketing.
25. ClickBank
ClickBank boasts a popular affiliate marketing platform, offering an extensive marketplace of digital products.
For affiliates, it’s a place of opportunities that push them to promote and earn commissions on diverse digital offerings.
In addition, users can join ClickBank for free!
Main Features
26. AffTrack
AffTrack is an advanced affiliate marketing software with advanced tracking and analytics features.
The platform is a valuable resource for businesses, aiding in the efficient management, monitoring, and optimization of affiliate marketing campaigns.
Pricing starts at $199/year.
Main Features
27. ShareASale
ShareASale stands as a pivotal player in the affiliate marketing world, bridging businesses and affiliates.
This comprehensive platform manages partnerships and equips users with a suite of tools for tracking and optimizing affiliate campaigns.
Also, it’s free for users to join!
Main Features
Graphic Design & Photo Editing
So you think your digital marketing strategy is optimized? Your visual content should indicate that growth.
Graphic design and photo editing enhance visual content, making it more appealing and engaging. By doing that, you’re attracting and retaining your target audience.
Here’s a short list of 3 best digital marketing tools for graphic design.
28. Canva
Canva is a user-friendly graphic design tool with an extensive library of templates and design elements.
The platform’s popular free plan simplifies the creation of visually engaging content for cost-efficient digital marketing campaigns.
Pricing starts at €11.99/month.
Main Features
29. Adobe Creative Cloud
Adobe Creative Cloud, a deluxe suite of creative tools, grants access to potent applications like Photoshop, Illustrator, InDesign, and more.
The Mega Suite gives designers and marketers the right tools to craft captivating visual content of any category.
Pricing starts at €37.19/month.
Main Features
30. Adobe Photoshop
Without a doubt, Adobe Photoshop is a powerhouse in professional photo editing.
Equipping businesses to edit images and produce compelling graphics, it optimizes visual content for digital marketing, ensuring stunning visuals.
Pricing starts at €9.91/month.
Main Features
Presentation Tools
Presentation tools are a necessity in modern business communication.
They enable the creation of engaging, visually appealing slides and materials, facilitating effective information delivery and audience engagement during meetings.
Here’s a short list of 3 best digital marketing tools for presentation curating.
31. PowerPoint
Everyone knows PowerPoint, right?
Widely recognized for its user-friendly interface, the tool empowers users to effortlessly create visually engaging slides through drag-and-drop features.
All in all, PowerPoint is still a go-to solution for enhancing communication in meetings and presentations.
Pricing starts at $12.50/month.
Main Features
32. Gamma
Gamma is designed with a modern audience in mind. In a word, it employs AI.
Therefore, it revolutionizes presentations with interactive and visually captivating features, making it a valuable tool for capturing attention.
Pricing starts at $8/month.
Main Features
33. Beautiful.ai
Beautiful.ai is a digital marketing software that streamlines the design process by automating the creation of visually stunning slides.
It ensures that presentations are both aesthetically pleasing and informative, all with the convenience of quick functionality.
Pricing starts at $12/month.
Main Features
Webinar Platforms
Live online seminars and workshops are now integral to digital marketing. And that’s why you need advanced webinar platforms.
They facilitate live online events, enabling businesses to engage with their audience, share knowledge, and build brand authority.
Here’s a short list of 3 best digital marketing tools for webinars.
34. Zoom
Zoom is quite popular these days, known as a user-friendly virtual meeting platform.
It allows businesses to host webinars, meetings, and events, streamlining online communication and screen quality.
Pricing starts at €14.99/month.
Main Features
35. Livestorm
Livestorm is an innovative webinar platform that simplifies online events.
With a wide range of features for hosting webinars and meetings, it’s an invaluable tool for effective digital marketing.
Pricing starts at $99/month.
Main Features
36. Webex
Webex, developed by Cisco, is also one of the most prominent Internet marketing tools.
Businesses that use it can host webinars, conferences, and online events, ensuring seamless communication and engagement with the target audience.
Unfortunately, the Webex Webinars plan’s pricing information is currently unavailable.
Main Features
Video Creation & Hosting
Videos are the key to an eye-catching and refreshing content marketing strategy.
In fact, successful video creation captivates audiences, conveys messages effectively, and fosters engagement.
Here’s a short list of 3 best digital marketing tools for video marketing.
37. Peech
With Peech, creating captivating and innovative video content is a breeze.
Basically, the NLP-powered platform simplifies the process of producing and sharing engaging videos.
Pricing starts at $39/month.
Main Features
38. YouTube
Have you heard of this one? YouTube, the giant of video-sharing, puts your content in the spotlight.
The power of a worldwide audience and seamless sharing should belong in your digital marketing strategy.
YouTube’s free plan works just fine, but if you’re interested in paid plans, they start at €8.49/month.
Main Features
39. Wistia
Wistia is a comprehensive video hosting and analytics platform that helps businesses maximize the impact of their marketing strategies.
In short, the platform offers a suite of features for hosting, managing, and analyzing video content.
Pricing starts at $24/month.
Main Features
Website Builders
In general, the foundation of a website’s future success lies in how it is initially constructed and developed.
Businesses want to create an online hub for their products, enhancing visibility, credibility, and engagement.
Here’s a short list of 3 best digital marketing tools for website building.
40. Wix
Wix is a popular website builder with limitless options for users.
The platform’s online marketing tools simplify website creation, offering a range of templates and tools. For example, we use it to resize images in only seconds.
Pricing at €10/month.
Main Features
41. Squarespace
Squarespace is another great website-building solution that creative professionals love.
In detail, it offers advanced digital marketing software for brands to craft visually appealing websites and platforms.
Pricing starts at €11/month.
Main Features
42. WordPress
Every blog writer knows WordPress, right?
As a versatile platform, WordPress stands as a preferred choice for businesses of all sizes.
The tool offers solutions for design and editing, site management, performance, insights, and more.
Pricing for the paid plans starts at €4/month.
Main Features
eCommerce Website Builders
Without a doubt, eCommerce is already a big thing in online marketing.
In fact, it’s projected that by 2026, online retail purchases will account for approximately 24% of the total market.
In general, a good online retail platform should offer seamless transactions, drive revenue, and foster customer relationships.
Here’s a short list of 3 best digital marketing tools for eCommerce website building.
43. Shopify
Shopify is a commonly utilized eCommerce platform known for its user-friendly interface.
In fact, it makes online store creation, site functionality, scalability, and analytics seem like a piece of cake. That’s why businesses prefer it.
Pricing starts at €32/month.
Main Features
44. WooCommerce (for WordPress)
WooCommerce is a popular eShop plugin designed for WordPress.
In detail, it integrates seamlessly with the platform, offering businesses flexibility in creating and managing online stores.
As for the pricing, WooCommerce is primarily free, but it offers paid options for extensions.
Main Features
45. Square
Square offers a smart online shopping and selling solution, enabling businesses to accept various online payments.
It’s an all-in-one platform for managing transactions, offering POS integrations, CRM, online stop setup, and more.
Pricing starts at $29+/month.
Main Features
AI Chatbots
How can AI chatbots help you with your digital marketing strategy?
By all means, they can improve customer support, generate leads, and personalized recommendations, enhance user engagement, collect data, and more.
Here’s a short list of 3 best digital marketing tools for AI chatbots.
46. ChatGPT
ChatGPT is your AI marketing ally!
It crafts catchy content, ensures real-time engagement, and boosts lead generation and customer interaction, refining your game.
Don’t believe us? We actually asked ChatGPT to write the previous description for itself!
Pricing starts at $20/month.
Main Features
47. Google Bard
Google Bard, a storytelling AI, helps businesses weave captivating narratives.
With its robust language generation capabilities, it elevates content marketing by creating engaging, brand-driven stories.
Also, it’s totally free!
Main Features
48. IBM Watson Assistant
IBM Watson Assistant transforms customer interactions, offering advanced chatbot capabilities and boosting user engagement.
Businesses leverage the tool’s intelligence for personalized customer experiences and communication.
Pricing starts at $140/month.
Main Features
Chatbot Development Platforms
Chatbots are still a bit controversial in online marketing, but no one can deny their impact on customer interactions.
That’s why some businesses want to create, customize, and deploy personalized chatbots for their websites.
Here’s a short list of 3 best digital marketing tools for chatbot development.
49. Manychat
Manychat simplifies chatbot creation, providing an array of tools for businesses.
It streamlines customer interaction on Instagram, WhatsApp, and Facebook Messenger, as well as mobile texts.
Pricing starts at $15/month.
Main Features
50. Tars
Tars is known as a user-friendly chatbot builder that creates conversational landing pages.
Focusing on customer experience and employee productivity, it offers customizable templates and scenarios for lead generation and user engagement improvement.
Unfortunately, pricing information is currently unavailable.
Main Features
51. Botpress
Botpress offers an open-source chatbot development platform that’s powered by ChatGPT’s OpenAI.
The tool empowers businesses to create highly customizable chatbots that enhance customer interactions, streamline marketing, and foster user engagement.
Unfortunately, pricing information is currently unavailable.
Main Features
Forms and Surveys
Ever heard of a brand audit? Well, forms and surveys are a big part of that process.
They enable businesses to collect user feedback, preferences, and essential data to understand customer needs and behavior.
Here’s a short list of 3 best digital marketing tools for survey creation.
52. Google Forms
Google Forms is an easy-to-operate survey tool that integrates seamlessly with other Google applications.
Simplifying data collection and analysis, the popular platform is an efficient choice for businesses looking to gather valuable insights.
And… You guessed it; Google Forms is free!
Main Features
53. Typeform
Typeform offers interactive and engaging tools that users leverage to create forms, surveys, quizzes, polls, and tests.
As a result, the platform’s unique, diverse, and conversational approach ensures a high response rate.
Pricing starts at €21/month.
Main Features
54. SurveyMonkey
SurveyMonkey is a well-established survey platform, known for its cool features, various templates, and analytical capabilities.
It’s ideal for businesses looking to conduct detailed research and analysis, enhancing data-driven decision-making in digital marketing strategies.
Pricing starts at €30/month.
Main Features
Try One of the Best Digital Marketing Tools for Free
So, that’s it! The road was long, but hopefully, you found something that caught your attention. From SEO to social media, AI, CRM, and email marketing, these are the best digital marketing tools.
Do yourself a favor and start elevating your digital marketing strategy today.
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