Note that many keyword research tools have features that allow you to see what potential competitors are targeting the same keywords.
#2. Continue to Invest in Content Marketing
Content marketing is increasingly important year over year, and 2021 is no different. If you haven’t already made content marketing a critical component of your digital marketing strategy, you are doing your business a serious disservice. And, even if you are investing in content, there’s no better time than the present to revisit your strategy and make some improvements to stay ahead of the competition.
While choosing the right keywords is an essential part of high-ranking content, it’s not the only thing that matters. As more businesses jump on the content marketing train, your content needs to be bigger and better to outrank competitors.
If you don’t have an internal content team, make sure to set aside an ample monthly budget for content creation. On that note, always focus on quality over quantity. Creating a few pieces of good content per month will go a lot further than throwing up a bunch of grammar-error-ridden, virtually pointless content. Your focus should be on investing in content that is engaging and useful to your reader—otherwise you’re basically throwing money away because Google takes content quality seriously.
Keep in mind that content marketing isn’t about seeing overnight results of drastically increased traffic. Instead it is part of the long-game of generating traffic, creating loyal brand followers who find real value in your content and consider your business a trusted resource (and hopefully a potential solution to their problem), and .
#3. Engage in Social Media Marketing
While the popularity of certain social media apps changes from year-to-year, there’s no denying that they’re an important part of your online presence—and a ranking factor that Google considers. This is especially vital in 2021 as people are spending more time at home and online due to Covid-19 restrictions.
Some businesses struggle to find the resources or willpower to stay on top of their social media marketing efforts, but it’s important that you do. Google takes shares, like, followers, and other factors into account when ranking your brand.
So, what should you focus on to leverage social media marketing in your favor? Focus on sharing all that amazing content you’ve been creating, take the time to engage with your followers, and capitalize on trends when you can. If you haven’t put enough time and energy into your social media marketing before, there’s no time like the present to take advantage of this captive audience.