Regardless of what type of business you’re in, digital marketing is essential for modern-day success. After all, according to a study by GE Capital Retail Bank, around 81% of consumers research products and companies online before they choose to spend their hard-earned cash. Even though there are a lot of avenues to explore in digital marketing, most of the tactics are relatively cheap, which makes them the perfect choice for small Tampa businesses.
Know Your Audience
Before you start putting together a digital marketing strategy, you need to know who your audience is. By having a thorough understanding of who will be reading your digital content, you can separate it into different segments. For instance, if you run a restaurant and want to boost sales with a line of branded kitchenware outside of the local area, your digital marketing efforts will be different to the ones used to attract dining guests.
Prioritize Mobile Web Design
Exploding Topics found that , so it’s only logical that your website has to be responsive, which means it shifts size depending on the type of device. This process starts with wireframing, which acts as a basic scaffold for the entire design process.
Follow SEO Best Practices
An intuitive and responsive design is only half of the battle when it comes to web design; the other is leading your audience into the funnel. The only way to succeed is SEO (search engine optimization), which helps put your business at the top of the SERPs (search engine results pages). Even though SEO is relatively straightforward, effective practices change constantly, which is why we recommend outsourcing to a .
Have a Google Business Profile
Given what we know about the number of people researching companies online, a completely free and effective digital marketing strategy is having a well-optimized Google Business Profile. Essentially, this means your business will have a better chance of appearing at the top of the “Businesses” section on the SERPs.
Explore Email Marketing
Having a solid digital presence means you’ll have a number of contact points for collecting customer details including email addresses. Spend time building a contact list, and then you can invest in email marketing, which has been shown to have the .
Be Active on Social Media
Social media marketing is a fantastic way of tapping into an enormous potential pool of customers. However, you will need to spend time conducting market research to find out where your audience prefers to “hang out”. For example, if you run a restaurant, you’ll find that many customers use Instagram because it’s centered around pictures. Further, as the name suggests, your brand has to be “social” on social media. By this, we mean engaging with customers by answering comments and replying to messages.
Being a small business doesn’t mean you can’t have a powerful digital marketing strategy that competes with large corporations, and the best part is that it won’t cost a fortune.
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