What do a brick-and-mortar, ecommerce store, and service business have in common? Aside from being the answers to the needs and wants of people, these enterprises thrive on generating engagement to get sales. Every year, millions of businesses compete for consumers’ attention, so having a solid online presence in today’s digital landscape is crucial for success.
Statistics show that there are almost four billion internet users all over the world. That’s a huge pie, and you can have a piece of it with a solid digital presence. The internet allows entrepreneurs to widen their reach and quickly spread the word about their venture globally.
The digital marketing channels that you have at your disposal—website and social media—allow you to showcase what’s unique about your store, product, or service. It is also a way to educate the market about your brand and inspire them to purchase. When you are online, you can engage and communicate with your target audience more personally.
Since the internet never sleeps, so does your digital presence. As a result, your consumers can access information about your product or service 24/7, wherever they are in the world. Keep in mind that a venture that does not have a digital presence is considered nonexistent in today’s highly advanced and competitive business environment.
Now that we’ve established the importance of online presence to boost sales, we’ve rounded up impactful digital marketing ideas that you can apply to your business.
Conversational Marketing
The human brain is wired to connect with others, so conversational marketing is a must-have in your digital presence toolkit. It promotes an instant and personal connection between the consumer and the marketer.
This type of strategy allows businesses to engage with their audience on their preferred schedule, device, and platform. The main goal of conversational marketing is to enhance the user experience by utilizing a feedback-driven model. When consumers have an easy and enjoyable time on your digital marketing channels, they are more likely to engage, buy, or become loyal to your brand.
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Why it is good for you:
Conversational methods can provide quick and timely support and assistance. People want to be able to talk with someone when they have concerns about a business instantly. Studies show that 82% of consumers want an immediate response to their questions.
This strategy also makes your customer feel valued. When they receive personalized forms of communication, even via an online portal, it shows that you made an effort to know what they need. It can cultivate meaningful business relationships that will allow them to get more involved with your brand.
Influencer Marketing
The word “influencer” is a digital marketing buzzword unique to today’s wired generation. However, its concept has been around for ages.
Influencer marketing fuses old and new marketing strategies by using endorsements from celebrities or “influential” people in creating modern content-driven marketing campaigns. It is a collaboration between influencers and the brand to market the product or enhance brand recognition.
Influencers can be anyone with a solid social media presence stemming from their thousands (and sometimes millions) of followers. They have the most captivating photos and posts that inspire, inform, and, most importantly, elicit engagement from online users.
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Why it is good for you:
Influencer marketing allows you to reach your target audience effectively. Relevant influencers can position your content in front of their followers who are already interested in your niche. You don’t have to spend resources locating and testing your audience since the influencer already has them in their sphere.
Inbound marketing’s core involves providing valuable content that educates, inspires, and solves problems. Influencer marketing can help you with this goal since they already grasp their followers’ needs. In turn, you can carry over the value of their content to your brand’s audience.
Social Media Marketing
There are 4.8 billion people all over the world who have social media accounts. You can harness the power of these numbers and turn them into potential customers through an effective social media marketing campaign.
Social media marketing means producing content tailored for a particular platform to promote a business or elicit user engagement. Take note of the word “tailored” since every platform has its own unique demographic and purpose. This is not a one-size-fits-all endeavor—a campaign that works well on media sharing sites like Instagram may not work on the microblogging world of Twitter.
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A well-executed social media marketing campaign can lead to higher conversion rates. Every post, image, video, or comment is an opportunity to lead your audience to your website. Your brand’s presence on social media allows you to have the “human touch.” When you post statuses or comment on other people’s content, especially your followers, it gives you a positive and personalized impression.
Interactive Marketing
Marketers are now very much aware that unfocused and generalized marketing campaigns are no longer working. Today’s consumers thrive on personalized content and messages. Personalization is now possible and scalable through interactive marketing. It involves directly responding to a consumer’s behavior, preferences, expectations, or actions.
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Interactive content allows you to understand what makes your audience tick. Once you identify your target market’s interests through their interactions with your content, you can customize the most effective way to reach them.
Interactive marketing also shows your customers that you care about their interests and needs, making them trust your brand. It provides targeted content that people on the go can digest quickly and easily.
Video Marketing
Video marketing utilizes videos to create engagement, raise brand awareness, and improve sales. It ranks high on the entertainment factor, which makes it attractive to consumers. This dynamic content allows the marketer to forge a bond with their target audience.
Video marketing doesn’t revolve around YouTube alone. You can achieve higher engagement when you use videos to accompany social media posts or blog articles. It is also an excellent tool to repurpose content. You can turn a blog post into a video or vice-versa.
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Why it is good for you:
According to a Biteable survey, 74% of marketers believe videos have a better return on investment than images. Social media posts containing videos drive more engagement than content with only texts or images.
An additional study from Wyzowl revealed that 84% of people were inspired to purchase a product after watching a brand’s video. The popularity of TikTok, YouTube, and Snapchat is continuously growing, so it’s crucial to let your business shine through videos.
Content Marketing
The Content Marketing Institute defines this type of digital marketing strategy as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.”
It encompasses a wide range of strategies, including the ones we’ve mentioned above. However, since it is a crucial part of digital marketing, it deserves to be highlighted.
Consumers have been receiving information about products and services from the day they were born. Content marketing revolutionized that information and added value and relevance—two qualities that can make your audience stay and want more.
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Why it is good for you
What makes content marketing better than traditional marketing is that it is not disruptive. Consumers appreciate having a more organic experience that allows them to explore your products or services on their terms. Content marketing can help a business establish itself as an industry leader through increased conversions that lead to revenues.
Let the Online World Know Who You Are
The future of your business lies in your digital presence. There is a whole world of information vying for your target audience’s attention. The highly-competitive digital space causes an urgent need for you to amp your digital marketing game.
You can start by exploring conversational and social media marketing. They are easy to set up and can provide you with immediate feedback. You can also leverage the potential of influencers to spread the word about your brand. Combine these strategies with videos and other interactive tools for an impactful digital presence.
Lastly, keep in mind that content marketing remains to be a crucial part of your marketing journey. It is your ally in telling your one-of-a-kind story to the rest of the world.
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