The value of digital marketing skills is on a consistently high bar. If you want to make a career in digital marketing then ask yourself this question: Do you have the required digital marketing skills on your resume? There seems to be no possible way to land your dream job without having expertise and skills. It is an added bonus if you learn what’s in demand and enter that domain to enjoy good revenue.
The content available on digital marketing is constantly changing and evolving. Though you can definitely give those free videos a watch, you could also go for a rather reliable and intensive digital marketing training. One added advantage of doing a course with a reputed institute is that it will rigorously train you in all the concepts of digital marketing in-depth after which you can decide your niche.
It is vital you know everything that digital marketing has to offer before you decide to make a career and specialize in any one element of it. Digital marketing is one such field where you grow the maximum while on the job. But if you bring a base of your digital marketing key skills to the table, you are going to stand-out and get added benefits.
Now that we’ve elaborated about the importance of the digital marketing industry and its wayward. Let’s watch this video highlighting the 6 in-demand digital marketing skills by Mr. Karan Shah, the CEO & Founder of India’s leading digital skill training institute – IIDE.
So let’s discuss and analyze the top digital marketing skills to look out for in 2021:
Top 6 Digital Marketing Skills to look out for in 2021
1) Search Engine Optimization (SEO)
SEO or search engine optimization is seeing an upward trend ever since it was discovered in the digital marketing domain. The main aim is to rank your website on the top of the search results to increase the incoming traffic and its credibility.
80 billion dollars – how momentous does that sound? That’s the valuation of this industry at the moment. Shedding a light on why the industry is growing, here’s an interesting statistic – 93% of all the activity on the internet is initiated via a search engine. 75% of the people do not even bother looking at the second page of the search results.
A Search Engine Optimization analyst is required to have proficiency with the algorithms, the way a search engine runs, and a visionary understanding of whether his piece of content would show up if a specific search is made.
Because the evolution of the trends in the SEO market is getting faster and faster, the algorithms are constantly updated for better performance which changes the way a website has to be optimised and thus requires optimisation.
2) Video Production and Marketing
How much time do you spend on Instagram Reels or say videos on Facebook in your free time? In fact, we’re guilty of doing that even when busy with some work.
That’s how addicted we are today and marketers take this opportunity to promote their products or services and sometimes we are not even aware that we’re being sold something. That’s the art of video marketing and production.
Have a look at the statistic above. Needless to explain how hastily visual content is raging and as a digital marketer, this is one of the best skills to learn because it is here to stay.
People prefer watching videos because they convey emotions in a much better way and their entertainment quotient is higher. Although you must know that this line requires highly professional skills because video production has reached new heights. Poorly edited videos or late deliveries are a big no.
3) Content Marketing
Let’s say, for example, you are a content marketer and your SEO expert has come up with an in-demand topic to write on along with certain related words. Ideally, to rank high, you must make maximum use of those words. But does that mean if you repeat those words a gazillion times in your article without any sense/purpose, your content will secure a good rank?
Definitely, that’s a big no. Google is smart today. It only promotes content that is valuable, relevant and helps its readers in solving the query they searched for.
So as a content marketer, it will be your job to find out which articles would be valuable and SEO optimized at the same time. The greatest demand of this skill is constant creativity. Communication skills need to be on point for better coordination and productivity.
4) Website Development
It is inevitable to imagine a company without an online presence through their website today. In order to reach a wider global audience, websites are the best and the only feasible way.
The ongoing covid-19 pandemic has made it all the more important to have an online residence since people were locked up at theirs.
Stating the obvious, as a web developer you will have to be more than just familiar with coding, you must know it very well. You should be well versed in making a website that not only looks great but is user-friendly and functional. And it doesn’t end there, you need to update it every now and then with new information. Maintenance is another important thing that needs to be taken care of since websites crash often due to several issues.
It is a very demanding job and thus pays very well.
5) Copywriting
“Cancer Cures Smoking“ – How quirky yet informative does this copy sound? It was written by the Cancer Patients Aid Association and it also won a medal at the 2003 Cannes Festival. It was written with the intent of making every smoker think twice before smoking.
This is what copywriting is. It is the use of the least words to make the loudest noise. Trust me on this, it is nowhere easy as it sounds. A lot of brainstorming goes behind those 5-6 words.
A copywriter is entrusted with the responsibility of capturing the brand’s voice, essence, and purpose in just a few words. He must also work closely with the design team to ensure working on the same page and come up with the best possible results.
6) Data Analyst
Calling out all the fanatics who love playing with numbers.A data analyst needs to filter out all the unwanted data while holding onto the most important one from the tonnes of data that is available to us.
One small miscalculation and it can really affect the company’s campaign adversely. A highly attentive approach is asked for.
Regularly reviewing the ongoing campaigns and making analytical reports on them falls under this category. It is your job to tell the company what worked for them, what backfired, and what can be improved.
No campaign is good enough if you don’t know how well or badly it performed. Needless to say, analytics is a very integral digital marketing skill.
After extensive research, we summed a total of 6 digital marketing skills which are in high-demand in 2021.
But you must know that this is not it. There are several other skills or elements of digital marketing that you can opt for.
If you’re still confused about what to pick, you can always do a digital marketing course that prepares you for it and helps you find out what you’re really good at.
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