With an abundance of digital marketing jobs available due to an increased reliance on the internet to do business (thanks, COVID), starting a career in digital marketing is as attractive as ever. While many might consider going back to school to enter the career-path, many are choosing to do so online and for FREE!
The most daunting part of any digital marketing job posting is the number of skills required for the job, even for entry-level positions. Please, do not be discouraged! You can learn many of these skills using nothing but your computer – free of charge.
Facebook Blueprint
Facebook Ads is a sought after skill for many digital marketing positions today, but there’s a serious shortage of talent. For this reason, the company created Facebook Blueprint which is Facebook’s certification platform designed to educate marketers on how to use its ad platform.
Facebook Blueprint offers many learning paths through modules where you can learn everything about the platform including:
While the purpose of the modules is really to prepare people for the exam, many are discouraged from taking it due to the cost of attempting the exam: ~$300 CAD.
While being Facebook Blueprint certified certainly looks great on a resume, it’s far from needed! If you put in the time and effort to learn everything from the modules, you can easily learn the skills necessary to become a Facebook ads pro.
While most digital marketing jobs won’t require you to know how to code, the reality is that everything related to digital marketing is written using various languages of code, especially HTML, CSS, and Javascript. This is where Codeacademy comes in handy.
Codeacademy is a website built with one purpose: teach people the fundamentals of coding. Through Codeacademy, you can learn the basics of HTML, CSS, Javascript, Python, PHP, and much more through interactive lessons, allowing you to test your own code through a provided console.
Codeacademy offers both a free version and an expanded paid version, however the free version works just fine for learning enough for a job.
If you’re new to coding, we recommend you start with the HTML/CSS course. All websites are built in HTML and CSS and, by learning the basics, you’ll be a step ahead in understanding how websites work and will pay dividends if you ever end up doing some SEO work at some point in your career.
Once you’re comfortable with HTML/CSS, then we recommend looking into Javascript. When it comes to analytics tracking, everything is done through Javascript (Google Analytics, Google Tag Manager, Facebook Pixel), so knowing enough Javascript to make edits to event scripts allows you to customize how your goals fire and helps you save time by writing your own event scripts from scratch. That, and it seriously impresses your code-illiterate colleagues.
Google Skillshop Certifications
Google Skillshop Certifications are beginner level courses that will help you develop a base knowledge of the various Google products related to digital marketing.
To be clear, these certifications will not make you an expert with these tools.
Taking the time necessary to go through Google’s modules and learn the products has some serious advantages. By learning the ins and outs of Google Analytics you can develop your skills as a web traffic analyst and become the go-to person for goal tracking implementation. By learning the Google Ads products you open doors to a career in PPC advertising. By learning the Google My Business modules, you learn how to optimize your profiles for SEO rankings. All are valuable skills to have as a marketer and may open doors to various career paths within the digital marketing industry.
Luckily, all of these are free, so there’s no excuse not to have the certifications. Just, please, do not cheat! Despite how tempting it may be.
Search Engine Optimization
While there isn’t a single best resource to learn SEO, there is an endless supply of resources dedicated to reporting on changes in search engine algorithms and it’s important to stay up-to-date with any updates. Here is a list of some of our favourites:
Reddit:
Reddit is a forum board on steroids with over 300 million users, many of whom are adult working professionals. The website consists of thousands of communities called “subreddits”, each with their own rules and culture. Here are some of our favourite digital marketing subreddits:
Photopea:
Photopea is an incredible tool for anyone who is interested in learning how to use Adobe Photoshop without having to pay for the software. The software was developed by one person and is designed nearly identical to Adobe Photoshop’s user interface with many of the tools working almost identically. It works directly in your browser, so there’s no need to download any software.
Simply open up any generic Photoshop Youtube tutorial and open Photopea. Since most of the same tools are there, you should have no problem following along!
Is All This Really Enough?
While all of these resources are a God-send for anyone looking to break into a digital marketing career path, it’s not always enough. The reality is you will always be competing with others who also have access to these free resources, so it’s often a good idea to supplement the above with some schooling.
While traditional colleges and universities do a good job at preparing students for the job market, their textbooks are often 2+ years out-of-date and, since digital marketing changes drastically on a yearly basis, these programs often leave graduates with outdated knowledge.
Luckily, there is Jelly Academy – a digital marketing school taught by seasoned professionals, covering topics such as search engine optimization, Google Ads, Facebook Ads, social media marketing, public relations, and more! All instructors work in their respective fields on a day-to-day basis and have worked on campaigns in a seemingly endless variety of industries.
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