Read the original full article from the Financial Brand here. Here is a brief summary of the article: The digital marketing landscape in banking has become more complicated in recent years. Key trends and statistics that could impact your strategy include mobile advertising, Google trends, social media usage, the metaverse, and email marketing. 80% of consumers want ads customized to their location. 27% of American internet users now use ad blockers. The average American’s online data is shared with advertisers and ad tech companies 747 times every day, which is double the EU figure of 376 times per day. 96% of U.S. consumers believe more should be done to protect their privacy. Three-quarters of financial services marketers are worried that new data privacy regulations will make their marketing efforts less effective
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