As eCommerce grows in the SA, Fast Forward’s Yoray Narainpersad shares their top 7 attempted and checked internet marketing strategies for driving traffic, enhancing the customer experience, and eventually increasing online conversion and sales.1.
Lower those “Abandoned Carts”
As consumers search around for the very best online deals, it is not uncommon for them to place something in their carts, get sidetracked, and leave your website. Marketers can re-engage these shoppers at a later stage with a strong “abandoned cart” method that consists of targeted ads, pointer emails, rewards and other promos and offers. If consumers have already given their email addresses, send them a pointer within 24 hours using a 10% discount if they finish their order. Alternatively, try intent-based, “wait, do not leave” messaging, which provides an immediate reward for consumers to purchase now instead of leave your website.2.
Enhance your site for mobile users.This is vital
for any website, however particularly an e-commerce platform; otherwise your site will be nearly impossible to browse. Offer your users a slick mobile experience, either through a responsive design, a particular mobile design, or an interactive app that permits for a much better mobile experience.3. Recognize and Attend To “Leakages”in Your Conversion Funnel One should eliminate unneeded steps in the course to conversion.
Marketers should focus on conversion funnel optimization as it can affect 100 %of the orders coming through a website. Is it actually needed to require account creation throughout checkout? Visitor checkout performance can increase conversion rates from 3 to 10 %. Do you need buyers to fill in both billing and shipping information? Can you get rid of all non-required form fields? This will reduce the quantity of details consumers should get in, thus increasing their speed to checkout.4. Customer Reviews All of us know how essential word of mouth is when we buy, whether at a local shop or
purchase choices are triggered after a positive word of mouth suggestion either from family members, buddies, or previous customers.Enable consumer evaluations on your product pages and likewise highlight them right at the point of purchase, simply when the customer is
choosing whether to buy from you or not. This is a great benefit to have at hand.5. Protect your website with an SSL Certificate If you are collecting ANY sensitive information on your website (including e-mail and password), then you require to
be safe and secure. One of the very best ways to ensure this is to allow
HTTPS, also referred to as SSL (protected socket layers). In addition to offering an additional layer of user security, it also offers a substantial ranking signal to Google and is a trust element to your users.6. Enhance your website speed by minimizing the size of your images.It’s essential to have premium images on your product pages, however don’t overdo it. Having too many premium images on one page can decrease your website, which is bad for SEO. Rather, lower the size of your images,
or build a function that allows users to “focus”to see a larger variation. This will keep your load speeds in check while still providing your users the quality they need to see.7. Optimize your website’s internal search functionality Ensure that every internal search finds the right item– even individuals searching with misspellings, synonyms, hyphenation or spacing errors. This requires tweaking meta-data within