1. Video
A well-optimized video can boost your chances of being in a top Google ranking position by at least 50. In addition, more than 80% of customers are more likely to purchase a product after seeing it detailed in a video.
2. Email Marketing
Even if email marketing is considered as an old practice, it’s still one of the most efficient ways to nurture a good relationship with customers.
Email marketing’s return on investment (ROI) is up to £32.28 for £.
Landing pages and emails are about nurturing leads, keeping loyal customers in the know about exciting things happening within the company, offering exclusives to email members, coupons, etc…
Over half of the mobile phone users check their email via phone, making emails a viable part of mobile marketing.
3. SEO
While it’s a valuable skill and a must have for any business, anyone can be trained to do it.
Search Engine Optimization (SEO) entails having the appropriate knowledge of how to increase awareness in search engines as well as driving traffic and increasing organic ranking with the goal of generating leads and sales.
4. Content
Posting relevant and valuable content drives traffic to your website and social media pages, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.
5. Google Adwords & Analytics
Google Adwords & Analytics are a pair of essential marketing tools. By analyzing data about customers, companies are able to gain insights and increase profits.
6. Strategic thinking
Strategic thinking is all about understanding how other people think. Without knowing how people think, you could never hope to understand why they do or don’t buy your product or service. Without strategic thinking, any business miss out on key opportunities.
7. Social Media
Social media is the easiest and least expensive way for a business to reach a large audience.
Because it’s free to use, the focus is more about interacting and helping prospects and customers while also sharing information that they’ll find useful.
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