7 Digital Marketing Tips for People with Disabilities

The above picture is that of a keyboard. Each key has a different disability symbol on it.

7 Digital Marketing Tips for People with Disabilities

Marketers are in the
business of selling. You can find them on every corner of every street and in
every home improvement store. This is because marketers know how to sell
effectively and efficiently. However, I would like to suggest that there is a
group of people who are overlooked and under-marketed, but who can potentially
be excellent consumers. These are people with disabilities.

Here’s a helpful list of
digital marketing tips. It’s meant to benefit anyone, especially any disabled
person looking to optimize their online presence.

Use people-first language

People with disabilities
are people first.

It’s important to use
language that makes this clear. This means avoiding words like
“disabled” or “the disabled” and instead using people-first
language: “people with disabilities.”

This can be really hard
to get used to. But it’s an important part of making sure that you’re being
considerate and accurate when talking about people with disabilities.

Consider your audience’s abilities and
disabilities

When you’re marketing to
people with disabilities, remember that they want to be treated just like
everyone else, as individuals.

This means that you
should be aware of the abilities and disabilities of your audience, and
consider how these might affect their ability to use your products or services.
If a person has a visual impairment, for example, they may need larger text
than someone without one. If a person is hearing impaired, they will likely
enjoy audio descriptions on video content.

When considering your audience’s
abilities and disabilities, think about how you can make your content more
accessible to everyone.

Be sensitive in your messaging

People with disabilities
make purchasing decisions as anyone else does, but they might need some extra
help to do so. When you’re marketing to them, be aware of how you’re framing
your message, and make sure it’s clear that there are ways for them to get in
touch with you if they have any questions or concerns.

Don’t assume that
someone is disabled just because they look different from the majority of your
customer base. If a person has a disability, it may be because they have
difficulty walking or seeing; it doesn’t necessarily mean that they can’t read
or type. Do not assume that your website must be fully readable by screen
readers or that all forms must be accessible.

Make sure that any
content on your website is accessible by people who use screen readers or other
adaptive technologies such as braille displays. Be aware that these tools may
not work well with Flash-based content like animations and videos—you may want
to consider removing these types of elements altogether (or at least making
them optional) if they aren’t essential to the experience

Respect that not all disabilities are visible

If you’re a small
business owner or entrepreneur, it’s important to understand that not all
disabilities are visible.

Even if someone doesn’t
look like they have a disability, they may still have one. So when you’re
thinking about creating an ad campaign or writing copy for your site, think
about how it might come across to people with disabilities.

If you have a visual
disability, for example, images that pop out at you will be difficult for them
to see. Images should be large and clear so that everyone can see them
regardless of their ability.

When writing your ad
copy, avoid using words like “see” and “look” because these words could make it
difficult for people with low vision or blindness to understand what your
product is about. Instead of saying “See our new collection!” try saying
“Discover our latest designs!” This way, everyone can understand what you’re
trying to say without having to rely on visuals alone.

Include captions to your videos and images

If you have a
disability, you may have a harder time communicating with others. You may also
find it difficult to see or hear. That’s why it’s important to make sure that
your content
is accessible to people with
disabilities.

One way to do this is
through captions on your videos and images. You can use a program to add
captions to your videos or images, which will make them easier for people with
disabilities to understand and enjoy.

Integrate accessibility features into your products
and services

If you want to make your
products and services more accessible to people with disabilities, there are a
few simple things you can do. For example, if your website uses pop-up windows,
consider using an alternative that doesn’t use pop-ups. That way, people with
visual impairments won’t be blocked from accessing the information on your site
because they can’t close the pop-up window.

Or maybe it would be
useful to provide an audio version of your website? That way, those who can’t
read will still have access to all of the information on your site.

And don’t forget about
accessibility features for mobile devices! If someone is using a mobile device
to visit your website or app, it should work for them too!

Digital
Marketing Tips especially for People
with Disabilities is important because accessibility truly does help people
with disabilities be able to see what others do not have to worry about.

Every person with a
disability has their own unique set of circumstances, but there are still some
common threads. Ensuring your marketing is inclusive will have a positive
impact on its effectiveness—for people with disabilities and for everyone else.
When you’re working to create effective marketing materials, remember these
seven rules for creating accessible content. It’ll make your job that much
easier.