You are hungry and want to
eat/order your favorite Italian cuisine. What is the first thing that you do?
You pick up your
mobile, open Google and ask for “Best Italian Restaurants near me”.
It’s the power of
Hyperlocal marketing that brings the most loved restaurants on top of local
results.
Staying on the apex of local results is the
biggest issue for every online business owner. You have to stay relevant to get
noticed in your local area. If you don’t show up in the “local searches”, there
is every possible chance that you lose a lot of potential customers from mobile
and voice-driven searches.
Your name is not getting listed in local
searches?
Your website or physical business is not driving expected local traffic?
Then, Hyperlocal Marketing is the ultimate solution.
This trending marketing technique acts like
a magnet that attracts potential clients in a specific local area. Thereby,
improving, commercializing and promoting your local search. In a research
conducted by thinkwithgoogle, 94% of
the netizens use their mobile phones for local searches. Optimizing your
business for local searches has become a major milestone in your SEO endeavors.
Implementing these 7 Hyperlocal Marketing
strategies in your local SEO plan of action will make your brand more visible
and successful in your local area.
But, before that understand,
What is Hyperlocal Marketing?
Hyperlocal marketing can be best described
as a digital
marketing process that targets a specific geographical area such as a street,
city or even a few blocks to attract potential customers by optimizing the
“near me” or “nearby” mobile and voice searches.
Why should I go for HyperLocal
Marketing?
To capitalize on the “near me” searches and
drive the local traffic to the physical locations (business), you need to
launch Hyper-local marketing techniques.
Do you know?
How to leverage “near-me”
searches for my Business?
Have a look at the top 7 Hyper-local
Strategies that you need to implement right now!
1.
Google
My Business
The first step that you need to take is to
list your business on Google My Business and start optimizing it to ensure
maximum visibility. Formerly known as Google Places, GMB is an e-data listing
from where Google sources the information to serve the users doing local
searches and Google Map results in those areas. All the details such as opening
hours, address and contact information are available for the users.
2.
Customer
Reviews
We all know the power of WOM i.e.
Word-of-mouth marketing. The user reviews, ratings and testimonials are your
most effective tools to cut above the rest. Customers definitely check the
ratings and reviews of the business before finalizing them.
Just as you were looking for an Italian Restaurant, I am sure you would like to visit a 4+ rated restaurant rather than any 2 or 3-star.
Don’t underestimate the power of reviews as
they are the most important local-SEO ranking signals. A business with a good
number of reviews is displayed on top of SERPs. So, start building your
positive reviews. You can start by asking your family, friends and customers to
review your business.
3.
Create
Localized Content
Creating great and relevant content for local
users is another way to succeed in your local SEO
efforts. A blog helps you connect with your local audience as well as
acquire local links. You can share relevant and informative articles on your
blog. By subscribing to the blog, the users can stay updated regarding your
services/products.
Start connecting with local social
influencers related to your niche. The best way is to conduct an interview with
these influencers and publish them on your blog. If you are lucky, these
influencers might link your blog on their channel/blog/social platforms.
If you have a list of queries to which people might be looking answers for then create a blog answering those queries. Try to keep the answers short and relevant. These answers would be helpful in voice-searches as well.
4. Optimize
Your GMB Page
Google My Business listings are a great way
to boost your brand in the local market. To grab more relevant customers in a particular
geographical area, it’s very important to optimize and manage your GMB page.
Here are some tips.
If you have more than one address, then
create and optimize pages for every location and link them to your other GMB
pages.
5.
Use
Proper Schema Markup
You need to add schema markup to improve
your local SEO as well as help the search engines understand that your business
is local. Schema data acquires
information related to your businesses and displays in the form of rich
snippets.
Make sure to add schema markup to every location page of your business. All the information such as an address, business hours, social links, contact number, site logo and the business name should be added in the schema markup.
6.
Make
Your Website Mobile-Friendly
If your website is not mobile-friendly, then it’s high
time to convert it into one. The Google search algorithm prefers
mobile-friendly websites over normal ones. Google lays its priority in offering
best-in-class user experience, so the responsive and fast loading websites are
given priority in rankings. Here are some tips to make your website
mobile-friendly:
7.
Optimize
for Voice-searches
According to NPM (National
Public Media), 43M smart speakers have alone been sold in the US. Most of the
questions triggered at these smart voice-assistants contain a “near me” phrase.
You need to optimize your GMB pages using the techniques mentioned above in
order to answer these questions. This will start ranking your business on
voice-driven searches as well.
You really need to get into the game of optimizing your website for “near me” and voice searches, to keep your head and shoulders above the rest. Hyperlocal marketing helps businesses gain recommendations by the smart voice assistants as well. Take your business to the next level by generating more local leads with Hyperlocal marketing.
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