Digital marketing is the third most popular outsourced services in the IT sector. 34% of businesses outsource their digital marketing services. Moreover, most new businesses invest over 50% of their budget in marketing. This reflects the importance of digital marketing services for every business and the need for an dedicated digital marketing team.
Is your digital marketing team efficient in drawing great returns from digital campaigns?
Issues with Building a Big Digital Marketing Team Inhouse
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Benefits of Building a Dedicated Digital Marketing Team Offshore
A dedicated digital marketing team might promise to be a cut above the inhouse team model, but businesses need to decide the right team structure for their team.
Essential Roles for a Dedicated Digital Marketing Team
1. Marketing Strategist
The quintessence of every marketing strategy is finding the right audience and reaching them in the most presentable way. The role of a marketing strategist is to take a broader look at the marketing perspective and giving the right direction to the execution team. The responsibilities of a marketing strategist include:
The marketing strategists play an important role in defining the brand image and creating a broader-level strategy to be followed by the execution team.
2. The SEO Specialist
An important part of your execution team is the SEO specialist who makes sure that the content you produce for digital marketing actually performs in the search engine. The SEO specialist has various responsibilities that include:
Your dedicated digital marketing team is incomplete without an SEO specialist.
3. The Content Writer/Marketer
You need someone in your dedicated marketing team to actually execute your content strategies and give words to your marketing ideas. You need a content writer and/or a content marketer who could:
The dedicated content writer/marketer you hire needs to have extensive SEO knowledge as well, so as to create brilliant content that performs.
4. PPC Manager
Paid advertising is the most crucial marketing investment, where PPC managers use various paid marketing channels to advertise offerings to the right target audience and meet campaign goals. The key roles of a PPC Manager include:
A specialized PPC Manager is accountable to monitor, update, test and optimize various paid campaigns so as to minimize the risk of campaign failure and increase conversions.
5. Graphic Designer
A vetted graphic designer is a must in your dedicated digital marketing team. The graphic designer adds visuals to your marketing ideas. Be it your website design, your infographics, or other marketing copies a dedicated graphic designer is an important member of your team. The key roles of a graphic designer include:
You cannot rely on stock photos and will need a graphic designer to help you make custom designs.
6. Front-end Developer
Businesses often skip on the importance of a front-end developer considering it an optional role in the dedicated digital marketing team. A front-end developer can help in creating:
Having a dedicated front-end developer helps you execute your marketing campaigns more dynamically.
7. Social Media Specialist
Social media platforms have grown into influential business development platforms and handling social media isn’t now a side role but an important part of your marketing strategy. A social media specialist:
Businesses utilise social media strategists as reliable customer retention assets for their brand.
The digital marketing landscape is changing at a phenomenal pace and businesses today prefer to outsource digital marketing to specialized agencies instead of doing it in-house. Moving a step ahead, the dedicated team model offers better control than the project-based outsourcing model. Moreover, a self-sufficient dedicated digital marketing team can help digital agencies scale their business in a well-managed and cost-effective way.
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