We cannot deny the fact that the role of analytics in online marketing is expanded across different functional areas. From portals to E-commerce giants, analytics play a significant role in every virtual domain of business. New-age marketers, aiming to make it large by climbing the ladders of success, are bound to embrace analytics as a key tool to support their honest endeavors.
Talking of data and analytics in business, the MicroStrategy 2018 Global State of Enterprise Analytics Report brings forth an interesting revelation. The study suggests 90% of enterprise analytics and business professionals are currently of the opinion that data and analytics are key to their incorporation’s digital transformation initiatives.
This is a clear indication of the fact that the analytics trend in the domain of digital business is here to stay. Learn how to determine success with data and analytics fuelling your progress while ensuring the coveted Return on Investment at the end of this financial year.
Here you go!
Step 1: Spot the bug and fix it
First things first, you need to identify the problem or any potential loophole that you may think is ruining your digital marketing efforts. If you find your business is failing to generate the coveted Return on Investment, then it could be due to a lot of factors such as:
In case, any of the factors as mentioned above proves to be an alarming factor for a downward sales graph of your online business, then take note of the following remedies.
Actionable Points
Step 2: Shoot a few questions prior to examining new analytics
Once you are done identifying the problem with your online business, its time to ask a few questions before examining new analytics. The idea is to focus on a few key pointers prior to implementing analytics to gauge business performance.
Here’s what you should ask yourself.
Actionable Points:
Step 3: Put an effort to create high-converting websites
This is one of the most significant steps one must take in order to achieve great milestones with his/her digital marketing efforts. There is no substitute for a business website with the ability to ensure high conversions. Many experts are of the opinion that one must be sure that the website is all geared for generating conversions prior to investigating significant resources in generating traffic.
Actionable Points:
The idea is to optimize your business website from every aspect. Tools such as GT Metrix, Google Search Console, and Moz can help you optimize your site’s performance better.
Step 4: Harness the potential of Analytics to track your competitors’ progress
If you wish to see your business website generating the desired ROI, then you should analyze, track, and take note of what your competitors are doing. This, as a result, will allow you to develop an idea regarding the latest industry trends, saleable sales strategy, loopholes one must avoid, and the likes.
Actionable Points:
One must take this aspect of tracking competitors’ progress seriously. After all, the only shortcut to ensure business prosperity is to acquire as much knowledge and industry insights as you can.
Step 5: Embrace the practice of email automation to nurture leads
The moment you will start getting new leads via landing page campaigns initiate the task of nurturing them. And when it comes to nurturing leads, email automation is one strategy that can prove to be beneficial. According to a statistical report, 75% of Email revenue is generated from personalized campaigns. So, you must prioritize the aspect of introducing email automation to your business.
Actionable Points:
Lastly, never miss out on using plain language to write your email text. Remember, using too many complicated jargons, words, and phrases might make things difficult for your clients to understand.
Step 6: Retarget Ads to bring back all lost leads
Retargeted ads are those that keep following you around the internet. The purpose of ad retargeting is to entice your potential customers and bring them back to your site while they are busy checking out other stores. With proper analytics and marketing strategy one can retarget advertisements in an endeavor to bring back all lost leads.
Actionable Points:
Step 7: A/B Test your Ad Campaigns for increased conversion rates
A/B testing your ad campaigns will only improve your digital business by benefitting it with the coveted exposure. Using tools like HubSpot and Kissmetrics’ A/B Testing Kit and AB Tasty will help you acquire sufficient knowledge about people clicking through your online ads. This calls for a few strategic initiatives for optimum results.
Actionable Points:
In case you need further references, you may choose to refer to some of the popular A/B test which has produced incredible outcomes in the past.
In Conclusion,
Now that you know about the seven crucial steps of determining online marketing success through various analytics and industry practices, let’s take a look at the key takeaway points.
Cheers!
Author Bio: Shirley Brown is an online marketer and digital advertising strategist associated with a leading analytics firm in Birmingham, United Kingdom. In addition to it, she is a , working on behalf of the digital brand .
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