The birth of the digital marketing agency gave the illusion that FINALLY the value of marketing could be proved with the magic of data and technology. Unfortunately, the reality for many agencies is to drown in unconnected data from multiple marketing channels and client systems. Many hours are wasted manually building reports, only for a client to say they don’t understand it. Then comes the most damaging question: what are we even paying an agency for?
Fortunately, data analytics platform tools can help agencies overcome this challenge. Data management platforms provide value and structure to the huge amount of data available within disparate company systems. The beauty of these tools is their ability to pull in information from multiple sources and automatically consolidate it into logical, understandable report dashboards from which your marketing team can make educated decisions and guide the client to the best next steps. And the best part? data analytics tools enable you to build and duplicate accurate and concise report dashboards on scale for multiple clients.
By bringing in data from multiple marketing applications and sales systems, you can create standard report dashboards for all campaign metrics and KPIs with just a few clicks.
Let’s look at a few examples.
7 key marketing report dashboards to track
The perfect way to easily track your ad performance, this dashboard presents all your relevant data in one simple view that your clients will love. This visual report dashboard helps to connect ad performance to the bigger picture and show the overall value instead of the single ad view. After all, it’s can be too easy for a client to see an increased CPA and want to pull the ads, when the reality might be more profitable than they realise.
Social media report dashboards
How to avoid vanity metrics and focus in on what you really need to know? There was a time where a social media strategy meant businesses spreading themselves thin across all available platforms running the danger of investing resource into platforms which only gave back vanity metrics. However, with heightened reporting available those days are behind us and instead you can use tailored dashboards to uncover the true value of your client’s social media channels. A simple report dashboard helps bring information together in a simple and visualized way. Most importantly you can connect traffic from the client’s website and other sources to see the true impact social media has on overall performance.
Below are three dashboard examples for YouTube, TikTok, Instagram & Facebook. Another great feature of these report dashboards is with ClicData, you can add them into a binder to present to your client in one easy package.
Being able to accurately target the right audience for your client’s campaign is key to success. A report dashboard like the one below will provide you with valuable insight into your client’s current customer profile and bring together data from multiple sources such as your clients CRM, CDP (Customer Data Platform), eCommerce platform and point sale.
These are just a few examples of the pre-created ClicData digital marketing report dashboards available. In addition, you can create your own & work with our support team. Simply determine the critical indicators that matter most to your clients and set up customized marketing dashboards to reflect that information in the ClicData platform.
Looking for more? Check out our marketing agencies resources hub by clicking here.
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