Local searches are one of the best ways to gain new clients and retain existing ones. According to a BrightLocal survey, 93% of consumers reported finding a new business through a local search. Google Business Profiles are almost synonymous with local searches, so you should create one as soon as possible if you haven’t yet.
At Auxilium Technology, we’ve helped dozens of businesses attract new clients through optimized Google Business Profiles. Let us show you seven reasons why a GBP is the best free digital marketing tactic today.
1. Show Up on Local Searches
Customers are searching for businesses “near me” more and more each day. You may have a state-of-the-art website, but if your Business Profile isn’t optimized, you won’t show up in any of these searches.
Tuning up your Business Profile will help you show up on searches that organic SEO can’t help you with. After all, organic and local SEO go hand in hand, so make them work together instead of against each other with a great GBP.
2. Get New Clients From Google Maps
Nowadays, Google Maps is much more than just a simple tool for directions. Many people use it as a search engine to find local businesses. When people visit a new city, or simply a new neighborhood, Google Maps is an easy way to find local restaurants and shops with ease.
If you don’t have a Google Business Profile, you may not show up on these searches. And even if you do, your listing will be incredibly bland and uninspiring, likely shying away any potential new clients.
On the flip side, many people do rely on Google Maps for directions. If they found your website online or were simply recommended by a friend, having an optimized GBP with an accurate address is the easiest way to help your clients reach you.
4. Communicate Essential Information to New and Existing Clients
Business Profiles help businesses communicate important business information like operating hours, phone number, website, address, and more. You can even update your clients on special updates, like holiday hours and special product launches.
5. Showcase Your Products
You can even share your product catalog on your GBP. Simply adding your products to your Business Profile can help drive sales and even improve your chances at ranking your GBP locally.
6. Share New Blog Posts
Google tends to reward users who make proper use of all of their platform’s features. When you publish a new article or blog post, it’s always a good idea to share it with your clients on your Google Business Profile. This may help drive traffic to your site and will also likely help improve local SEO rankings.
7. Gain Invaluable Consumer Data
Using your GBP will give you extremely helpful data about your consumer base. While you won’t get individual personal information about who visits your profile, you will get aggregate data on:
⦁ What people do when they land on your profile.
⦁ Demographic data about your visitors.
⦁ How many of your users go to your website.
Contact Auxilium Technology today if you’d like help optimizing your GBP. Our talented team of digital marketing professionals would be glad to have an honest conversation with you about how our services could help you grow your business. Call now at 301-519-9622.