The year 2020 has changed the face of Digital Marketing across the globe. The drastic shift of people to online platforms has made it imperative for marketers to have an online presence, in order to connect with their audience.
Search Engine Optimization Tools (SEO) is one of the most convenient and affordable ways to increase traffic on your website, and using this will definitely benefit you in the long run.
Here are 7 SEO trends that Digital Marketers can expect to see in 2021:
User Experience will become key to Digital Marketing:
Consumers today are tech-savvy and want instant answers when searching for anything online. The quality of their experience plays an important role in determining your success online.
It is important to keep in mind that a good user experience can improve your search engine rankings and in turn, make your page stand out from others. User experience includes the ease with which they access your products or services on your website
To ensure a smoother user experience, make sure your website is fast and free of full screen pop-up advertisements.
Quality Content will impact search rankings:
Quality content is critical in order to improve rankings, traffic and organic search visibility of one’s webpage.
Search engine giant- Google has about 5.6 billion searches every day and provides its users with most relevant webpages. They are ranked on the basis of EAT principle: expertise, authoritativeness and trustworthiness, which determine if the webpages have useful quality content. This principle is extremely useful for businesses that fall under the “your life, your money” category.
To ensure quality content, marketers can create buyer personas, conduct search intent research and use this information to create relevant content.
Search Intent will become more important:
Search engines today have become conversational and can identify the ‘intent’ behind a search any user makes.
The invention of voice assistant software like Siri, Alexa and Cortana has paved the way for an increased number of voice searches. People tend to use more natural sounding phrases while making a search. Search intent indicates the same
Hence, it has become important to identify phrases that people make in their everyday conversation and inculcate them in your webpages.
Featured snippets and no-click searches will increase traffic:
Featured snippets is a great way to get on the first page of SERPs. A featured snippet is a small box that appears before the actual search results (aka, zero position) and answers the query in brief. It could either be a definition or a snippet of the information on the webpage.
It eliminates the need of the user to click on different websites to find the answer to their query and provides all the relevant information in no time.
In order to feature on the snippets, create content that specifically answers questions in-depth.
Google My Business will become essential for Local Businesses:
Local businesses can use Google My Business to boost their online presence. Google My Business provides a listing of businesses in your vicinity, giving details about the kind of goods and services they provide. These listings show up on Google Search engine and Maps providing users with information of local businesses.
Once the business is listed, marketers need to ensure that they have filled in all the details and that it is regularly updated.
Video and Image Optimization will become essential to appear on initial SERPs:
New innovations and updates in search engines have made it possible for people to make a visual search. Google lens is one such tool that uses image recognition to answer any queries. It has thus become imperative to optimize images on one’s webpages. It helps google crawl and identify them better.
Another feature that Google search offers is a video Carousel on the SERPs. This is because in today’s world people tend to engage more with videos and are more likely to click on it.
Mobile-friendly web pages will become more prominent:
People today are extremely dependent on their mobile phones and use them for quick searches online. This is exactly the reason why marketers have to ensure that their webpage is mobile-friendly and that people are able to access it easily. One can use tools like Google’s mobile friendly test to check the effectiveness of their mobile site. Make it easy for Google to crawl your website through URLs and increase your ranking on SERPs.
In conclusion, all SEO tools are meant to improve the user’s experience online and provide them with better results in an instant. Use these trends to boost your online experience to ensure a better return on your business.
About the author:
Maddie Amrutkar, Founder, Glad U Came