5. 65% of SEO’s admit that link building is the most difficult aspect of SEO
With so many rules and a drastic price to pay for getting it wrong – most SEOs admit that link building is the most difficult aspect of search engine optimisation. Google is constantly becoming more sophisticated in the way that it detects unnatural link patterns, which means that marketers need to implement safe, white hat link building strategies that abide by Google’s webmaster guidelines.
6. 34% of businesses investing in SEO allocate more than $1,000 per month to Link Building
The latest industry research suggests that more than one third of businesses will invest more $1,000 USD each month into link building. This includes outreach, content creation, and other associated fees. In most cases, this work is entirely outsourced to an SEO Agency with the capabilities to complete this work in-house.
7. 46% of all searches include a localised intent
Looking at investing in a local SEO strategy? You’re not alone! At Safari Digital, local SEO is the most in-demand service offering. A greater number of small to medium sized businesses are seizing the opportunity to substantially increase their organic search presence with a local SEO strategy.
8. 28% of searches with a local intent result in conversion
Whether that is a store visit or an online purchase, a staggering 28% of all online searches that include a local search intent will result in a conversion. This digital marketing statistic alone demonstrates the immense value of a localised approach to SEO.
9. “Near Me” searches are up by 130% YOY
Between 2019 and 2022, “Near Me” searches increased by a staggering 130%. Google uses local data, device data, and search history to deliver customised, highly relevant results when a user enters a near me search query.
Over the last five years, the number of users including a “Near Me” suffix in a Google search has increased by more than 500% and is projected to continue along these lines as Google’s search algorithm becomes more sophisticated.
According to the same study, Government emails have the highest email open rate at 28.77% followed by ‘Hobbies’ at 27.74%, and ‘Religion’ at 27.62%.
59. Vitamin supplements have the lowest email open rate 15.03%
Users have spoken – vitamin supplement companies have the lowest open rates in the industry. Daily deals (15.06%) and E-Commerce (15.68%) were not far behind. The conclusion that we can draw is that industries that are notorious for sending out frequent, low value EDMs have a lower open rate.
60. Friday is the day for the highest email open rate
Want your email to get noticed? Send it out on a Friday. The latest data suggests that Friday is the day for highest EDM engagement, while Saturday is the lowest. The latest statistics does not include data from the Global Pandemic – it will be fascinating to see how lockdowns, reduced mobility, and increased online usage will impact EDM engagement statistics.
61. 93% of email users will check their email at least once per day
The latest statistics show that users are highly engaged with their emails with most users checking their email at least once each day.
62. Less than 22% of companies personalise emails based on user insights
It is interesting to note that despite having age, demographic, and a whole host of other user data, less than one quarter of businesses are using this data to personalise the EDM experience.
63. Video content is five times more likely to lead to a conversion than content alone
Video + content is a match made in heaven. This video statistic highlights the importance of videos in a holistic content marketing strategy. Whether you are receiving the majority of traffic through platforms such as Google or whether the blogs are an addition to on-site content, you are five times more likely to convert with the use of video content.
64. Web pages that include a video are 53% more likely to be displayed on page 1 of Google
Videos improve engagement and conversion rates, so what about your SEO efforts? According to the most recent data, web pages that embed a video in an article or web page are 53% more likely to be displayed on page one of Google.
Accoding to the most recent data, almost one in three affiliate marketers used LinkConnector in their affiliate marketing efforts. An uptake of more than 30% makes it the most popular affiliate network in the world.
The fashion industry has been a driving force behind affiliate marketing networks for more than a decade. The most recent data shows that more than one quarter of all affiliate marketing comes through the fashion industry – hardly surprising when you consider the number of fashion influencers across social networks.
Mobile devices now – for the first time ever, are the leading force behind online affiliate traffic. As mobile networks improve and devices offer more features, shoppers are increasingly using mobile devices to browse and purchase from affiliates.
The latest data shows that amazon affiliate programs pay between 1 to 10% of the purchase price (minus shipping, taxes, and fees) in commission.
Whether you are investing in SEO, SEM, Social, or any other online marketing channel for your digital marketing, it is important to have a broad understanding of the online ecosystem. The Safari Digital 2022 digital marketing statistics are designed to help you piece together the digital world and understand how other marketing channels operate and influence one and other.
If you’re looking for help with your search engine optimisation, then you’re in the right place. Safari Digital is Australia’ fastest growing SEO Agency and is committed to helping small, medium, large, and enterprise businesses to make better, more informed decisions for their SEO marketing. Find out how we can help today by booking your free SEO consultation with an organic specialist.
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