2. Social Media Marketing
In addition to running ads, companies hire social media marketers to set up their profiles and oversee the way a brand is presented across multiple social platforms. These managers also plan a schedule for posting and may produce videos, shorts, or visual content like Pinterest boards or infographics.
What skills do I need
Social media managers do more than create eye-catching posts that get likes and shares. They also analyze data to see what types of posts are getting results in a constantly changing market. You’ll need to learn applications like Google Data to see what’s trending, and then lean on your storytelling and trust-building skills to help maintain relationships with your clients.
How do I get started
If your own social media presence could use some updating, start there to make sure you are marketing yourself in an appealing and consistent way across major mediums like Facebook, Twitter, and Instagram. Depending on the type of client you want to work for, you may also want to tweak your LinkedIn or TikTok profiles.
To get clients, social media marketers can create a profile on job sites like FlexJobs, Upwork, or Fiverr. Check out our reviews of FlexJobs and Upwork to learn more.
3. Email Marketing
When customers subscribe to mailing lists, businesses email them with company news, product releases, and more. It might surprise you how effectively this leads to sales. Entry-level email marketers write and format these types of emails but they also use applications to test click rates, and other measures of effectiveness.
What skills do I need
You’ll need to learn email automation software so you can schedule emails to send regularly. It helps to get familiar with email templates so you can generate branded emails quickly and consistently. You’ll also need to learn tracking software to help companies know what’s working. Some common tools are MailChimp or ActiveCampaign.
How do I get started
This work can get pretty technical, but you can find dozens of free tutorials online to help you. You can also learn on the job, especially if you have already built a relationship with a business doing other digital marketing duties. Bone up on how to start freelancing, too, to find email marketing jobs that let you set your own hours and work from home.
4. SEO Specialist or SEO Writer
Search Engine Optimization (SEO) is the practice of designing a website, article, blog, or other digital channel to maximize how quickly it comes up in a search on Google or other search engines. Digital marketers study keyword trends and user intent to know what will generate a high ranking and maximum visibility.
SEO writing is another aspect of this work, in which you produce written content usually at the direction of an SEO specialist or editor.
What skills do I need
Marketers who focus on SEO will need to be comfortable with Ahrefs and SEMrush. You may also need a good working knowledge of Google Analytics and Google Search Console.
How do I get started
Take a look at SEO courses online. Some are free and some require a small investment but they may save you time on the learning curve. I recommend SEO for Writers, especially if you want to specialize in SEO for bloggers.
5. Content Marketing
Content marketing is also known as Content Specialist, Content Creator, and Content Producer, all of which are variations on this concept: creating written information about a company’s brand, products, or services.
The content you prepare for this entry-level digital marketing job could take the form of website copy, blog articles, emails, videos, social media posts, e-books, white papers, and more.
As you gain experience, you may work into the role of Content Strategist and will focus more on creating an overall marketing plan for getting customers, as opposed to creating content.
What skills do I need
Your writing and editing skills and your understanding of SEO optimization will help you compete for these jobs. In addition, it helps if you get familiar with data analytical tools like Google Data Studio, Ahrefs, and Datorama. You can dive into free tutorials or invest in a certification course online to set yourself apart from the competition.
How do I get started
“Content” is such a broad term, so take the time to think about what you might already be able to specialize in. If you’re great at photo captions, then you might focus first on Instagram posts rather than long-form blog articles. Build your profile on freelance sites and check out well-known job sites like FlexJobs, especially if they review all the listings to make sure they’re legit.
Leave a Reply