XYZ company is hiring a content marketing manager. We seek a data-driven content marketer to own the entire marketing funnel for our brand.
In this role, you’ll lead a team of content creators to regularly produce and promote various types of content. And you will be in charge of attracting traffic, converting traffic into leads, and then nurturing those leads.
Content marketer responsibilities
Generate leads by converting visitors through calls-to-action, landing pages, and lead magnet offers.
Collaborate across functions and silos on an effective content marketing strategy and editorial calendar to meet marketing objectives at the lowest possible cost.
Manage content creators and delegate the creation of content our audience is looking for. Then optimize the path to conversion.
Write different types of content — from interviews to original research to case studies and product launches — based on long-term content strategy.
Ensure proper SEO, content categorization, information structure, content distribution, and performance measurement.
Develop and align teams with a style guide, so all content is consistent with our brand voice, style, and tone.
Manages digital content hubs and social channels, including email/newsletter distribution and best practices associated with each social media channel.
Optimize, automate, and measure the effectiveness of content marketing campaigns on a regular and ongoing basis.
Become a regular contributor to other well-known blogs and magazines in our industry (guest posts, contributed columns, etc.).
BA/BS degree or equivalent working experience
Past experience in producing content for different online channels
Past experience in building an audience with content
Creative writer but also driven by processes, scalability, and data analysis.
Proficiency in marketing automation and blogging software. Experience in CMS, Google Analytics, and top social channels.
Project management experience and an understanding of managing the expectations of multiple stakeholders in a complex environment.