This post highlights eight impactful digital marketing strategies for solar companies you can use to attract more customers and give your business a competitive edge.
Solar companies often face challenges marketing their products due to stiff competition and numerous misconceptions. Fortunately, your company does not have to go through the same experience.
1. Web Development
A website is a gateway to your business as it creates brand awareness and informs prospective customers about your offerings. A stellar website can make all the difference between attracting clients and converting prospects into loyal customers.
When designing your website, ensure you focus on the overall user experience. The site should be easy to navigate and optimized to load on computers and mobile devices. It should also be simple, consistent, and responsive to encourage visitors to click through and reduce bounce rates.
For the best results, ensure you engage professional web designers to handle your web development needs.
2. SEO
SEO, or Search Engine Optimization, is a digital marketing strategy to drive more website traffic. It entails optimizing or tweaking your website to improve its ranking on search engine results pages, effectively improving the quantity and quality of organic traffic.
Search Engine Optimization can be tedious and time-consuming. One wrong move can derail your entire marketing campaign. It is best to hire professional SEO experts to handle the job.
3. Blogging
Content creation or blogging is another impactful digital marketing strategy for solar companies. It lets you inform and educate targeted customers about the latest solar trends and products.
Blogging provides valuable solutions, and customers will likely engage your business if you provide credible and helpful information. Content creation also goes a long way to boost your SEO strategy, as resourceful websites usually rank higher in search results.
4. Video Marketing/Podcasting
Never underestimate the power of video marketing when improving customer traffic is the goal. According to various surveys, 82% of customer traffic is video-based, meaning you can use visual displays and podcasting for marketing your solar company to a wider clientele base.
You can implement videos through mobile, TV, social media, websites, commercials, and advertisements. They are great for creating brand awareness, making announcements, and promoting your products or services. Videos can also help boost your SEO efforts.
5. Social Media Marketing
Social media has been a game-changer in digital marketing, with more solar companies embracing this strategy for their promotional efforts. Social media platforms have billions of registered users, meaning you get the chance to reach a wider audience.
That’s not all. Social media marketing enables meaningful engagement since people can comment, like, share, and even send private messages. Interactions with customers are authentic, effectively building trust and improving your marketing campaigns in the long term.
6. Email Marketing
Email marketing remains one of the most effective digital marketing strategies. Even with the emergence of social media and other messaging platforms, people still read their emails regularly. The latest stats project that over 4.3 billion people will use email in 2022. With this in mind, you can effectively use emails to promote your solar products and services.
7. Reputation Management
Your reputation can make or break your business. One good review can attract numerous customers and drive up sales, while a single bad comment can ruin your reputation and make prospects change their minds about engaging your company. The good news is that companies like GatherUp are here to help manage your reputation and customer experience.
8. Google Ads/PPC
Google Ads or Pay-Per-Click advertising is another digital marketing strategy that can take your solar business to the next level. This paid advertising model returns $2 for every $1 spent, translating to a 200% return on investment. You can significantly increase your brand awareness by up to 80% through PPC and Google Ads. Paid advertising also yields 50% more conversions.
If you need help implementing these impactful digital marketing strategies for your solar company, contact ADTACKright away. We have achieved measurable growth results with our solar clients and look forward to achieving the same with you!
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