Organizations should be prepared to dedicate more resources to social media marketing in 2021. accounted for almost one-quarter of total US marketing budgets during Q2 of 2020, up from 13% this winter. During the COVID-19 pandemic, marketers are increasingly making customer retention a priority. This will continue well into 2021. The pandemic has dramatically increased the amount of time people spend online, which includes how they research products, brands, and organizations.
This creates new opportunities for marketers to increase their reach with new audiences and re-engage with long-time customers. For only a few hundred dollars a month, a good social media marketer can develop a content plan, make regular posts, monitor and drive customer responses, and attract new business. If you’ve been putting off adding social media to your marketing mix, now’s the time.
Google Ads marketers constantly tweak and adjust campaigns, keywords, bids to get the most for your advertising dollars. The problem is all of the tweaking comes at a cost: more hours, and higher management fees. Enter Automated bidding, which allows Google to automate prior moves to adjust your bid in real-time.
Now, automated bidding isn’t new, having made its debut way back in 2016. But continuous improvements, especially in the past year, mean that it’s due to break-out in 2021. Our increased reliance on automated bidding tactics means that we can devote our time to optimize other aspects of PPC performance, which ultimately delivers a better outcome at a lower cost to our clients.
Because it takes less money to keep your existing customers, marketing experts always recommend exerting more effort into the middle and last stages of the buyer’s journey. Happy customers tend to tell their friends and provide referrals to help increase revenue. They are also more likely to give your direct and honest feedback about issues to improve your brand.
Be sure to keep them informed on your organizational changes or processes that would impact your relationship through email marketing or engage with them on social media. By collecting data and segmenting your customers, you have an opportunity to save costs while delivering on your products and services. You can also target them in a more cost-effective fashion, allowing you to stretch your marketing dollars even farther.
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