In an increasingly digital world, automation matters more than ever. It’s not enough to simply be able to engage with digital trends; businesses need to use technology and software solutions to drive results, understand their customers, and provide a superior experience to customers and employees alike.
Digital marketing automation is one thing that businesses can invest in that has a significant impact across multiple business units and departments.
What is digital marketing automation?
Digital marketing automation is a combination of automation software and marketing process to help streamline marketing efforts. According to the Digital Marketing Institute, the benefits can be significant for businesses. “Marketing automation promises big things; more leads, conversions and sales, all with less work. Businesses that use automation have seen increased leads and sales, driving a 14% in sales productivity and a 12% reduction in marketing overheads.”
What else can your business except for implementing digital marketing automation?
Top reasons to use digital marketing automation
- Better upselling opportunities: Automation is also a way to invite customers to additionally invest in your company. If they’ve already purchased something, marketing automation can help you educate them on what other solutions might be a good fit for them. It can also help you remind them to reorder or regularly asses their needs. This can help drive additional revenue and increase customer loyalty.
- Reduced costs: Marketing automation can help you reduce expenses. It can help free up time that marketers used to spend on manually processing things like social media posts, digital advertising, and more; this can lead to fewer staff members doing the same amount of overall marketing work, which can be a relief for small businesses.
- A reduced focus on admin work – like manually tracking retargeting efforts – marketing teams are free to create more compelling, creative campaigns that can create a bigger impact. Plus, companies are able to use prior marketing results and reporting to influence what these campaigns should include, what channels they should be run on, and more.
Overall, digital marketing automation can be a huge driver of engagement for businesses and allows for better time management and results-oriented, strategic thinking. If you’re looking for a way to improve your marketing strategy and increase your reach and relevant engagement, digital marketing automation is a way to solve many marketing problems and enable better business results.
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