There’s no disputing it: many people prefer to consume content via videos. That’s why more and more businesses are investing in a video marketing strategy.
Video has become so popular that:
Video allows you to connect with your ideal clients and develop stronger relationships with them more effectively. People respond well to video as it humanizes you and allows your prospects to get to know you more intimately.
Videos, allowing the viewers to see your face, body language and surroundings and hear your tone of voice, can often help you create a more compelling story than articles, graphics or email can. It is a powerful medium for storytelling.
It also can set you apart from your competition, especially those who have yet to add video marketing to their overall marketing strategy.
Remember: people buy from people, not companies. Your videos show your ideal clients the person behind the company. They see with whom they are dealing, which helps them to know, like and trust you.
According to research, 79% of consumers agree video is the easiest way to get to know a brand online.
Most importantly, nearly three-quarters (74%) of consumers pointed to a connection between watching a video on social media and their purchasing decision-making process.
In fact, roughly half (46%) of consumers said they have made a purchase as a result of watching a brand video on social media, and another third (32%) have considered doing so.
If you are like many businesses or social sellers, you might be extremely hesitant to create and share your own videos, but I can assure you the benefits are worth it.
Studies suggest that for lead generation purposes, businesses and sellers get better results when they create videos themselves.
A video of yourself can leave you feeling a bit vulnerable, giving your video a level of authenticity lacking in high-quality marketing videos. Those slick marketing videos are more likely to be ignored than in-house videos featuring you.
This content was originally published here.