Whether your business is online or not, it’s important to engage in digital marketing. Not only does it help your brand to grow, but it helps you keep that growth. Once you have customers, it’s important to keep them engaged so you don’t lose that connection. But how do you go about doing this? What marketing strategies are effective enough to help you gain the trust of your customers while upping your conversion rate?
Luckily, we’re here to help. Read on for nine of the best digital marketing tips.
1. Create a Plan
Without a plan, you’re setting yourself up for failure. Instead of getting lost each and every time you set out to accomplish something new with your business, create a plan to help you stay on track. This plan should include everything from the content you’re going to create down to the time it’s all going to be posted. It could also be a great idea to include spaces for tracking the progress you make along the way. Create the original plan in one color, and then make any edits or include the progress you’ve made in a different color. No matter what, creating a plan is going to help you stay on track, and it’s going to help you know your exact marketing goals.
2. Create a Google My Business Listing
This is a free step to take, and it’s a simple one. To see a Google My Business Listing, simply type in the name of a business. That business’s address will then pop up and you’ll be able to see essential information about the business. This gives potential and current customers a quick and simple way to reference your business.
To edit the listing, claim the one that’s already been made, or create one for your business. Once this step is done, you have a lasting way to market your business. Just don’t forget to edit the listing when things change — especially store hours and location.
3. Optimize for Mobile
It’s estimated that 56 percent of total web usage comes from mobile users. This means that optimizing your website for mobile users is crucial to the success of any online business. Typically, website builders like WordPress or Square Space offer themes that are already optimized for mobile. This simply means that you pick that theme knowing your website will run smoothly across any device.
4. Place Your Focus On Local Marketing
Chances are, your business is going to be operating on a local level. This means it’s smart to target a local audience when it comes to your marketing campaigns. The immediate area surrounding your business is going to be a lot easier to target than a national or even an international audience. You can take advantage of local marketing by focusing on local SEO, and even creating a social media ad campaign that targets your geographic area.
5. What Social Media Are You Going to Use?
Just like content marketing, social media marketing is a great way to gain the attention of potential clients and customers. It’s also crucial to gaining attention since 74 percent of consumers rely on social media marketing to guide their purchasing decisions. Finding the social media channel best suited for your business is going to be the difference between going viral and staying off of people’s radars. If you own a company that takes a lot of pictures, then Instagram or TikTok might be great options for you instead of LinkedIn or Twitter. No matter what, it’s important to note that social media marketing is ever-changing, and it’s important to keep up with algorithms and trends to stay on top of the market.
6. Set a Budget
Once you have a plan in place, it’s time to set a budget. Sit down and figure out what you’re looking for when it comes to marketing strategies. Are you going to need to hire someone to help you grow your channels? Are you going to need help keeping up with your posting schedule? Whatever the answer, this is an important thing to consider when you’re creating your budget. Another crucial thing to remember is ad campaigns. Knowing how much you have to spend on those ahead of time can save a lot of headaches down the road.
7. Figure Out Your Target Audience
Knowing your target audience or demographic can make or break your marketing campaigns. It’s important to be as specific as possible when it comes to creating your target persona, down to how they enjoy being interacted with. The more specific you can be, the more tailored ad campaigns are going to get.
8. Customer Experience Matters
Did you know that 90 percent of leading marketers say personalization contributes to the profitability of your business? Customers enjoy feeling seen by the brands they do business with. Personalizing an experience to your target audience’s preferences is crucial in for ensuring they continue to do business with you.
9. Are You Doing It All Yourself?
So, are you going to take on digital marketing yourself, or are you going to hire a professional to help you out? It can be easy to forget that there are options out there for those who are confused by the process of digital marketing or simply don’t know where to start. If it’s in your budget, however, and there’s a marketing firm you’d like to work with, it can be well worth it in the long run.
These Simple Digital Marketing Tips Can Help Your Business Succeed
Now that we’ve gone over some of the best digital marketing tips, it’s time for you to see what they can do for your business! No matter what strategies you decide to use, make sure you keep a record. This record can help you keep track of what does and doesn’t work so you know what to do later down the line.
If you still find yourself needing help, we’re here for you. Contact us today to discuss your goals and we can get started.