After you do your , it’s important to find cost-effective ways to market your company. Digital marketing and website design are both essential parts of any organization’s marketing strategy, but they can feel like uncharted territory for smaller businesses or with limited resources. With so many different tools, channels, and strategies available to marketers, it can be challenging to know where to begin. This beginners guide to digital marketing and website design will help you understand the importance of digital marketing and how it fits into your overall strategy. It also covers the basics of website design so you can get started on your own website project.
What is digital marketing?
Digital marketing is the use of digital channels to drive marketing strategy, including customer acquisition and brand awareness. The channels used are varied, including paid advertising, content marketing, influencer marketing, social media, email marketing, and many others. Digital marketing is often used in conjunction with other marketing strategies, such as sales and PR. Each channel has its own set of best practices, marketing metric goal, and campaign implementation strategy. Digital marketing is a broad term that encompasses a wide range of activities, tools, and strategies. It is the process of using online channels to market your brand, increase engagement, and drive sales. Digital marketing can include activities such as social media marketing, paid search marketing, content marketing, email marketing, and mobile app marketing. Many organizations implement a digital marketing strategy across a variety of channels, including social media, email, , email marketing, mobile app marketing, and content marketing. This beginners guide to digital marketing and website design covers the basics of each channel, but be sure to check out our blog for more in-depth information on topics like SEO, content marketing, and CRO.
Why is digital marketing important?
Digital marketing is a subset of marketing that focuses on increasing brand awareness, engagement, and sales through digital channels. Digital channels include websites, social media, email marketing, mobile apps, SEO/SEM (search engine optimization/search engine marketing), and many more. Digital marketing is an essential part of any organization’s marketing strategy because its reach is so broad. Digital marketing allows companies to reach a global audience through one low-cost channel. It’s important to understand that digital marketing is not limited to websites or social media marketing. Digital marketing is simply the use of technology to reach potential customers. Digital marketing is an important part of any marketing strategy because it allows you to reach your target audience in a cost-effective way. It also allows you to create an online presence that is available 24/7 and can be accessed by potential customers in your local area as well as across the globe. Digital marketing helps you engage your audience, create a brand presence, and increase visibility by connecting with your audience, answering their questions, and resolving their pain points.
Website design tips for beginners
Start with the end in mind: Have a clear idea of your design goals before you begin the design process. What do you want your audience to take away from the design? What message do you want to convey? What information do you want to make available on the site? These questions will help you vet potential design concepts and narrow down your design options.
Think about your target audience: When designing your site, keep your target audience in mind. Who are they, what do they care about, and what do they need? If you have a particular demographic in mind, make sure your design reflects the interests of that group.
Use a variety of visual elements: Images, colors, fonts, and other visual elements can help you highlight key points, break up content, or convey specific information. If you’re struggling with an idea, try searching a site like where you can browse visual inspiration and find design ideas.
Consider your site’s purpose: Once you’ve settled on a general design concept, think about how that design will work on your site and how it will function for your audience. Make sure your design supports your content, offers your audience helpful information, and presents your brand in a positive light.
Ask for feedback: Once you’ve settled on a design concept, ask for feedback from your team, peers, and friends in the industry because as someone new to this and using the beginners guide to digital marketing and web development you need feedback and counsel. This can help you identify any potential issues with your design and offer new design ideas you might not have considered.
Website development tools
Adobe Muse: Adobe Muse is a web design tool that makes it easy to create beautiful, responsive websites. You’ll find a wide range of website templates and designs to get you started, along with easy-to-use drag and drop features.
Squarespace: Squarespace is a fully-featured website builder that lets you create a variety of website designs. You can choose from a variety of templates, or start from a blank slate and use their simple web editor to build your site.
Wix: Wix is another fully-featured website builder that makes it easy to create a wide range of website designs. Choose from a variety of designs and templates, or start from scratch using their simple web editor.
Weebly: Weebly is another fully-featured website builder that lets you create a variety of website designs. Choose from a variety of designs and templates, or start from scratch using their simple web editor.
WordPress: WordPress is a fully-featured blogging and CMS (content management system) website builder that lets you create a wide range of website designs. Choose from a variety of designs and templates, or start from scratch using their simple web editor.
Squiz: Squiz is a web development tool that lets you build websites using drag and drop functionality. You can create a variety of website designs using their existing templates, or start from scratch using their simple web editor.
Wix-Editor: Wix-Editor is an editing extension for Wix.com that lets you create and edit pages, photos, and more on their website builder platform.
Adobe Dreamweaver: Dreamweaver is a web development tool that lets you build websites using code. You can create a variety of website designs using their existing templates, or start from scratch using their simple web editor.
With this Beginners Guide to Digital Marketing and Website Design, you should be able to make a selection and get started on your new website design!