The A’ Design Award & Competition, one of the world’s leading international awards for design, is held annually with the mission to spotlight leading innovators and designers across a colorful range of disciplines. Besides raising awareness & understanding for valuable design practices and principles, over the years the platform had also grown into an important destination for creative minds to find inspiration.
Every edition of the awards sees a fascinating range of entries judged by academics, press members, and established industry professionals across the included 110 categories. These constantly push the boundaries of science, design, creativity, and technology, inspiring participants to constantly improve their craft.
Winners walk away not just with the highly-coveted A’ Design Prize, but prestige, recognition for their work, and a comprehensive kit to give them a leg up with their awarded piece. This includes a special 3D-printed trophy, a certificate of design excellence, exhibitions and posters of their awarded projects, as well as see it be translated in more than 20 languages for truly global outreach. In addition to this, they’ll also enjoy lifelong licensing to the winners’ logo, an invitation to the exclusive gala-night in Italy, extensive media coverage and, last but not least, inclusion in the World Design Rankings.
Have a piece of your own work to show off, or just waiting for a sign to take your creative career one step forward? Look no further. Get ready for a life-changing experience, gather some photos of your project, and register for the A’ Design Award & Competition here today.
Meanwhile, get inspired by the stunning creativity shown in the some of the recent winning designs below.
FIL
Brand Vision System by Young Huale
“Fil” is French for “line,” and the name of a store specializing in design-centric items. Paying homage to its name, the flexible line in the logo runs through the center of the three characters to form a cohesive, intuitive look.
“It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo,” Young points out. “The image system can really be extended and scaled like a line, and any measure. They can be used… at different lengths and arbitrary positions, but with a unified image.”
Designers Brasileiros
Brand Identity by Tiago de Albuquerque Sales e Kiemle
Developed in accordance with the golden ratio, this branding identity focuses on Brazilian icons and was created with the intention to transport the viewer into the world of Brazilian design, culture, and nature.
“The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties,” the designers describe. “These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.”
Text of Cycle
Font Design by Junheng Li
Elements from futuristic sci-fi instruments and modern machinery fuse together to make up this English font, representative of the relationship between humans and artificial intelligence (AI).
“Perhaps in the future, human beings will be destroyed, and artificial intelligence will travel to the past and create human beings in turn,” Li contemplates. “Then human beings and human civilization are also the products of artificial intelligence, and words are the link of all these.”
Wolffstrunk
Corporate Identity by Karen Cuthbert
Wolffstrunk, a brand of fruit schnapps and fruit liqueurs, takes on a sleek new graphic identity and communication concept as the foundation of Cuthbert’s bachelor thesis.
“Less is more,” Cuthbert states. “Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf.”
Math Alive
Brand Identity by VISANG
A program to teach math more effectively through digital means. Math concepts, usually abstract, instead appear as physical objects in a virtual world.
“Students struggle with math as it becomes more abstract as they advance through school,” VISANG says. “Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.”
Woonwaard
Rebranding by Ruud Winder of Rebrandt
Woonwaard is a large housing association in the Netherlands tasked with building, maintaining, and renting out houses. Sustainability and inclusivity are core principles at the forefront of its practice.
“The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity,” Winder details. “The identity also had to represent the diversity of the tenants and the positive aspects of renting.”
Cat With Fruits
Illustrations by Rui Deng
These whimsical pieces were created for a dried fruit brand, made to be used on its packaging. Nature-inspired colors are used, gleaned from photographs taken with a mobile phone camera. This hopes to highlight that the product is pure, natural, and pollution-free.
“The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people’s hearts through such works.”
Silent
Sign Language Communication by Lu Zhao
The human-computer interaction system allows for sign language users to communicate in a more convenient manner through the manipulator.
It was designed “from the perspective of humanistic care, respect[ing] the differences of each individual, car[ing] about individual needs,” and “treat[ing] the disabled with a parallel perspective.”
Handmade Warmth
Brochure by Alexander Kirzhbaum and Tatyana Farba
A tangled ball of thread represents a difficult situation in life, which is what this child support fund and its partner organizations see all too often. With this brochure, Kirzhbaum and Farba set out to illustrate the fund’s projects and programs in a warm manner with familiar characters from Russian children’s books.
“It gives the right tone to the brochure,” they say. “We feel just like [we’re] back in childhood, when adults were reading books to us: warm, being loved and secure.”
Madame Butterfly
Posters by Liudmila Shurygina
These posters, created with Adobe Illustrator, showcase the final scene of the opera Madame Butterfly. Inspired by the open colors and simple shapes of the Memphis style, Shurygina sought to create an iconic poster for city displays, banners, and brochures.
“The series of opera posters was designed with [the] idea to put [an] iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma,” Shurygina explains. “On all posters the composition represents the final scene—culmination moment of the opera story.”
Vaunce Trampoline Park
Brand Identity by PlusX and Vaunce
Vaunce Trampoline Park carries the five core values of health, enjoyment, freedom, and achievement, and culture. This playful design sets out to reflect this sense of release brought about by sport.
“The graphic of Vaunce used a diagonal line of 45 degrees, with a motif of freedom on a trampoline,” the designers note. “Vaunce Trampoline Park is a brand new play and cultural space in a city as a cultural trend… We want to express it’s own brand identity using defined design principle based on its own philosophy.”
Dimension in the Shadows
Calendar by Emi Kawasaki and Daisuke Kodama
Black paperboard is laser-cut to incredible precision, forming 12 monthly calendar cards. These fit neatly in the slit of a wooden cube.
“It is inspired by light and shadow in daily life, which is existing as a matter of course in every era, in every world and in every season. Each abstract object represents a scene and a moment in changing seasons in Japan,” Kawasaki and Kodama disclose. “An appearance of black Silhouette combines subtlety and boldness, it casts constantly varying shadow like a sundial. Regardless of age or nationality, those abstract figure call forth variety of personal impressions, and inspire each one to expand individual imagination freely.”
Telegraphe Café
Brand Identity by Chung Hui Pao
Located in Chelsea, New York City, Telegraphe Café is a boutique coffee shop championing simplicity. The relationship between letter, bracket, and negative space was meticulously explored to evoke balance and help the café’s items stand out in a clustered market.
“As a customer, I spent a bunch of time sitting in the cafe in different time and days, felt the vibes of the brand itself, and observed how people interacted in the environment,” Chung recalls. “With a purpose of gaining interest and bringing people closer during the coffee time, dialogues that customer might experience in cafe are recurred on collaterals in a simple and rather poetic way by sharing the same design elements.”
Muse
Conceptual Exhibition by Michelle Poon
An experimental project studying humans’ musical perception via three installations. Through interaction with the materials, visitors are invited to visually explore their own perceptions of music.
“The name ‘Muse’ is taken from the inspiration of Greek mythology,” Poon explains. “The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. Its resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.”
Different Everyday
Calendar by Bao Xiying
Using a pen to connect the dots, which represent each day of the month, this calendar sees 12 unique buildings inspired by the architecture of Tongji University in Shanghai, China. At the end of every month, the once-sparse drawings will be completed, and part of the image serves as a hook so it can be hung on a wall.
“I deeply admire the modern and unique architecture style in campus and I can often be inspired by the academic atmosphere and interaction created by these buildings,” Bao states. “Everyone will connect the dots in their own way. The type and color of pen of each person will be different. There are a thousand calendars in a thousand people’s usages. Everyday people will create a difference and a surprise.”
Caspian Black Pearl
Logo and Label by Mehdi Ghareh Mohammadi
Stickers, labels, and a gift box take on the texture of a glistening shell representative of the Beluga Sturgeon, the symbol of luxury caviar.
“The logo indicates two main identities which have tried to be brought together in harmony, [the] Beluga Sturgeon symbol and the brand’s name,” says Mohammadi. “The letter C metaphorically comes from the company name and the shape of Beluga Sturgeon forming its body at the time of fertilizing Caviar eggs.”
Picglaze Sample Book
Catalogue of Materials by Estudio Maba
Why choose between a book of materials or an ornament when you could have both? Created for printing service Picglaze to demonstrate finishings on different materials, this sample book showcases layers of PVC, MD, methacrylate, and dibond among others. The company specializes in rigid materials, hence the sculptural form.
“The challenge was to make the most of these qualities. Since the materials are rigid they can be sustained and form a composition,” the designers describe. “The strongest point of the product is its appearance, how it feels, the first impression when you see it…Nothing like briefcases or boxes with pieces of material, not just a succession of printed photographs to represent the collection.
Be Like
Lettering Project by Jenifer Blanco Monzón
Created with hand-painted typography and objects, photographed in studio, and retouched on Photoshop, the colorful graphic design delivers a playful message in each poster while acting as a combination of the artist’s multidisciplinary skills.
“I think people can connect to this project because it is not only pretty but because it has content, it has a concept behind it, and it is that you can take the characteristics of an object or a thing and be like it,” Monzón muses. “You can be whatever you like and you can become whoever you like. Some days you can be sweet but some days you need to be clear and sharp. So because it is universal, everybody can relate to this project.
WiseTribe
Brand Identity by Somethink Brand
This educational organization caters to children from 0 to 12 years old, and with this brand identity hopes to reflect wisdom and inspiration while being free from rules. Bold colors and playful shapes span posters, social media, and business cards, representative of a multi-dimensional education.
“They believe that children grow up with infinite possibilities,” the designers speak of the brand. “Therefore, the brand should be like children, with infinite imagination space.”
Who’s That Eating
Pop Up Picture Book by Keitaro Sugihara
Seven animals enjoy a snack in this delightful pop-up book, the fold showcasing their unique eating style alongside adorable onomatopoeic description.
“After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper,” Sugihara states of his inspiration. “This motion reminded me of an animal eating, which inspired me to create a picture book.”
Loving the creative goodness you’ve seen so far, and fancy seeing your own work up on a future winners’ list? Submit your entry today and see this prestigious platform take you and your practice to riveting new heights.
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