Meta Description / Meta Tag
The Meta Description, also known as the Meta Tag, is the page description shown by Google, Bing, Yahoo, etc., on a search results page. Each website page should have a meta description so that the search engine knows the type of content that page contains and so your page can show up accurately in search results. The meta description should include relevant keywords and calls to action, and be under 160 characters.
Redirects
A redirect is used automatically to send website traffic from an old URL to a new URL. Similar to how when you move, you set up a forwarding address for your mail, a redirect is important for when you have a domain that currently points to one place and you want it to point somewhere else. This could be because you want domainname.com and domain-name.com to both reach the same website, but redirects can also be used to help prevent users from reaching a dead end or disabled page. For example, if they are trying to access a piece of content that is no longer there, instead of hitting a 404 error, they reach a different page than the one they asked for that still has relevant information on it.
SSL stands for “Secure Sockets Layer” and refers to the level of security and protection used on a website. A website that uses SSL has a URL that begins with “https” instead of “http.” SSL protection is important especially on websites that store users’ data for form submissions, credit cards, user logins, and on and on. This will encrypt the data so it is less likely to be tampered with or accessed by ill-meaning parties.
SEO stands for “Search Engine Optimization” and involves various settings, descriptions, tools, and best practices to make your website show up in Google, Bing, Yahoo or other search engine search results. There are best practices for website design, website development, copywriting, and content loading that all affect how SEO-friendly your website is. Improving SEO is key to improving organic search traffic. Our digital marketing team are SEO experts and can help your new or existing website reflect the latest best practices for SEO. Contact us!
User(s)
Users are the number of people who viewed your website or accessed a page. This number is usually divided into all users and new users. Some people may come back to your website again and again, but they would only be counted as a new user the first time they view the site. It’s important to track how many users are on your site each month (and if they are taking any actions!) so that you can determine if your marketing efforts are working.
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