It is clear to see that the digital revolution is happening all around us. With the introduction of companies like Google, the internet is easily accessible and often acts as the first point of research for most consumers. Whether you need to find a nice restaurant to visit for dinner, or are wanting to compare health insurance quotes, the internet, aka “online”, has become the default search option. In order to be able to gain the upper hand, or even a place in the market, these days your business needs a strong marketing strategy. It makes sense to invest in a place that people spend most of their time. The digital space, an online platform.
Here are a few reasons why you and your business should invest in a solid digital marketing strategy.
The potential for mass reach and brand awareness
The internet is a platform that is becoming more and more readily available in most parts of the world. The sky’s the limit when it comes to the possibilities of new reachable audiences.
There are more than 1 billion active users on Facebook alone, which means that there’s a lot of opportunities to grow your business online. By utilizing a strategic approach to digital marketing, you unlock the potential for your business to tap into the masses and gain the ability to grow your brand awareness in both a simple and cost-effective way.
Your ability to reach a more targeted audience
Digital platforms, like Google, Facebook, and YouTube, are well known for the algorithms they have created that give their users and consumers the best, and most personalised online experience. You can take advantage of these algorithms as they provide a platform that you and your business can use to target your digital marketing campaigns to their perfect audience.
By allowing a consumer to dictate their own interests, businesses can avoid interacting with the wrong audience through advertising that isn’t relevant to them. Marketing to the wrong audience can be potentially damaging to a brand’s reputation as well as providing no return on marketing investment.
The Stats
With every campaign you run online, whether it’s through a social media platform, AdWords, or re-targeting, your company is leaving a digital footprint and setting up for future analysis. Analytical tools such as Google Analytics are available online which enable you to accurately measure who your consumers are and where they are coming to you from. Benjamin Maynard from stresses the importance and relevance of knowing your analytics and how it will help you to see what your consumers are engaging with and at what point they disengage. Data analysis unlocks your ability to adjust and redirect your online activity based on the insights you are able to gain in real-time about your campaigns.
The rise of mobile
Did you know, there are than there are people using desktops and laptops? In this age of immediacy Mobile smartphones have revolutionised how consumers interact with businesses. It has also affected the way they search, browse, buy and engage with the online world from wherever they are and whenever they like.
Modern-day consumers are constantly on the move. If you are able to reach them through targeted digital marketing in the space they spend the most time, you greatly improve your chance of making an impact.
Meaningful customer engagement
Digital marketing makes understanding consumer behaviour quite a bit easier. The interactive nature of the internet allows your business to connect with individuals on a more personal level. This allows you to break down the more formal barriers and makes it more inviting for consumers to build a relationship with your business.
Social media, , and forums are all a space that you can use to interact with consumers. This gives them a platform to express their opinions, and comment, like and dislike content, allowing a business the opportunity to assess and react to their consumer base.
It’s cost-effective
There is a very simple reason why so many marketers believe that digital marketing is the way to go – it works and you can see real-time results. Traditional marketing mediums are usually very expensive and difficult and unreliable to measure. It is much harder to measure who listens to a radio station, or reads a newspaper compared to digital tracking.
A strong digital marketing campaign can yield a great return on investment, with little to no budget, with the content being seen by a much larger, targeted audience. Digital marketing is something that all businesses should be embracing in this day and age. Without it, your business may be missing out on opportunities to establish stronger connections with your current customers.
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