A Guide to Digital Marketing for Charities and Not for Profits

The COVID-19 pandemic has significantly impacted various businesses’ performance and economies across the globe in one way or another. Not-for-profit organisations are no exception. Reports from The Institute of Fundraising state charities in the UK are seeing a “projected loss of 48% to their voluntary income, and a third wiped from their total income” conducted on a study across 500 charities.

To offer some support, Impression’s digital marketing experts and CSR team have created a training resource to help those working in marketing and operations in the third sector to enhance their digital strategy and connect with their target audience.

Our advice in this white paper considers various budgets, and covers four key areas of digital marketing in depth;  Paid Social Advertising, Paid Search, Search Engine Optimisation and Digital PR.

These practices can be used to grow your brand reach, increase awareness online, engage current audiences further and increase the number of new customers. This is particularly important for charities where their goals are to increase the number of donations, pivot to online fundraising activities, build a volunteer base and help to continue to operate and to stay financially viable. No matter how big or small you are as a charity at least one of these goals will be relevant to you.

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