We know that when people decide to look for a new home or real estate investment the first place they start looking is online.
Yet, it’s surprising that when it comes to marketing new developments or existing properties, many developers still turn to the traditional marketing avenues of print, TV, and billboards.
In a post-COVID world, though, that’s beginning to change. Many property developers are beginning to increase the presence of digital marketing in their marketing mix, having seen how a digital strategy increases leads, speaks to customers at every stage of the buying cycle, and builds their brand and presence in the community.
Here are the ways digital marketing for property developers can help developers grow their business and increase sales:
Your website is the cornerstone of your digital marketing strategy, with all search, social media, and email marketing leading back to this space.
A website that uses great photography, SEO-supported content, and mobile-friendly viewing will amplify your brand and company values, as well as clearly detail your offering and why it is superior to that of your competitors.
A mix of breathtaking photography and video with added interactivity will capture the character of a real estate development and surrounds in a way no other medium can.
It’s essential that your website is optimised for search, to make it rank well in Google, drive more traffic to your website, and bolster your brand.
The strength of your SEO (search engine optimisation) will depend on keywords, headings, tags, alt text, as well as other techniques, and relies on a knowledge of what words, phrases, and questions property buyers key into search engines will reach property developers.
Where strong SEO will rank your website highly in organic search, search engine marketing (SEM) places ads right at the top of search pages, and can give you an edge over other property developers looking to generate leads.
It drives more traffic to your website, and positioning your business name at the top of search pages cements your reputation as a leader in property development.
Content marketing
A homebuyer isn’t going to make an instant purchase on first glance, so it’s important to foster a connection with your potential customer so that they are more likely to return.
A digital marketing strategy that feeds them a steady stream of information, shared via search, social media, and email marketing builds this relationship.
Original and engaging content will help improve your ranking in search, and also establish you as thought leaders in the property industry.
Creating regular articles on issues that are important to potential buyers can emphasise your relevance and expertise, and explainer videos, podcasts, and infographics can build trust and establish a relationship between your business and potential customers.
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