ABT signed an agreement with Hong KongaEURbased Fohun International Limited to represent ANH on the eaEURcommerce platforms, with launch on Little Red Book and Kaola stores targeted within three months.
The agreement will see Fohun responsible for operating an ANH flagship store until 2020 to directly sell ANH products to Little Red Book and Kaola. Products ranged in the store and marketed to Chinese customers will include ANH’s full range of ActiveLyco infused face products, magnesiumaEURenriched nutraceutical and salt skin cleansing gels.
Fohun will create a store service team and be responsible for store licencing, maintaining and promoting the store.
Backed by Alibaba, Little Red Book is a social media eaEURcommerce shopping app based in Shanghai, targeting 18aEURtoaEUR35aEURyearaEURold urban Chinese women. Users share shopping tips, swap fashion ideas and buy luxury, fashion and beauty products from overseas. Founded in 2013, it has grown rapidly, with an estimated 30 million monthly active users in June 2018.
Kaola, a subsidiary of NetEase Inc, launched in early 2015 and has grown to become a leading comprehensive eaEURcommerce platform mainly focusing on crossaEURborder business. Kaola is the key strategic project for NetEase and has become the largest cross border eaEURcommerce platform in China. It aims to provide Chinese consumers with highaEURquality products, competitive prices and quality afteraEURsales service.
Fohun is a marketing and management company based in Hong Kong that sources products targeted to Chinese mothers and babies, creating partnerships with wellaEURknown brands including Kerastase Paris and Australia’s Aptamil and Nature’s Way, representing them to customers in China.
Abundant Produce Ltd (ASX: ABT) subsidiary, Abundant Natural Health (ANH), will sell its full product range of branded nutraceuticals and cosmetics through e-commerce platforms Xiaohongshu (Little Red Book) and NetEase Kaola.