The COVID-19 pandemic has quickly escalated in the U.S. over the past week, and the Ad Council’s multipartner, cross-channel campaign aims to establish a clear message on how people should behave to slow the spread. The Ad Council is the bridge between the government entities, including the White House, the CDC and HHS, and major media networks. The objective is to create a trusted online source for factual real-time information at Coronavirus.org, and then use a multichannel approach to get these messages in front of consumers as quickly as possible.