Module 1 – Introduction to Digital Marketing
Module 2 – Digital Marketing Strategy
Module 3 – Content Marketing Strategy
Module 4 – Digital Copywriting
Module 5 – Defining your Audience
Module 6 – Writing Advertising Copy
(SAQA ID 244612 NQF Level 5, 15 Credits)
Module 7 – Social Media Marketing
Module 8 – Managing a Social Media Community
Module 9 – Online Public Relations
Module 10 – Marketing Communication Concepts
(SAQA ID 10064 NQF Level 5, 8 Credits)
Module 11 – Brand Contact
Module 12 – Brand Positioning
Module 13 – Supervise a technical project team
(SAQA ID 10147 NQF 5, 14 credits)
Module 14 – SEO and Analytics
Module 15 – Cookies and Tracking in Analytics
Module 16 – Email Marketing
Module 17 – Mobile Marketing
Module 18 – Paid Advertising
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