Agency commits to equality in influencer marketing – Digital Marketing Curated

As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay.

In Fluency, MSL has an AI-driven platform to identify, retain and manage influencers. Their goal is to increase the ability for diverse influencers to be discovered within Fluency and boost their performance.