AI in Digital Marketing | Vendasta

The future of AI in online marketing

So far we’ve looked at how AI is reshaping online marketing in the present and the applications that are already transforming how businesses interact with their target audiences. As exciting as these applications are, this is still a nascent technology, especially when it comes to the tools that are readily available to businesses.

In the near future, the next generation of AI tools and technologies will help marketing agencies and marketers in even more refined ways. AI will continue to help businesses make better decisions and remain competitive in a changing digital landscape. Through a combination of AI tech and the use of white-label marketplace software, agencies have the tools to sell more products and services than ever before.

To effectively scale a business while remaining profitable, marketing automation is critical. AI automation tools will continue to be essential in the PPC advertising and marketing space. While AI is already enabling the automation of previously manual tasks, such as content research and production, review generation, and ad management, expect its role in automation to grow.

What will this look like? It will likely include the next generation of chatbots that can replace customer service time managing tickets, ever more refined lead scoring to help agencies and other businesses focus their efforts, and more refined automated email and SMS marketing to maximize ROI.

AI will also play a larger role in advertising, effectively helping marketers put campaigns on autopilot. Long-term automated campaigns, directed by AI, will help businesses optimize their ad budgets and avoid waste, all while leaving marketers free to focus on other tasks.

Predictive analytics

AI will increasingly be used to predict customer behavior and preferences based on past interactions and other data, giving marketers the ability to anticipate their needs and respond in real time. As the relevant AI tools evolve, predictive analytics will be used to automate the process of delivering offers, product recommendations, content, and more to customers.

Businesses will respond to the granular level of personalization made possible with AI by creating ever more customized online experiences for customers. The websites that customers are served will become more personalized. Beyond online experiences that can be created with a website builder, businesses will use AI-powered personalization to enable product customization for the on-demand production of goods, taking the promise of AI insights into the physical world.

Real-time content generation

Looking forward, AI-based tools such as video streaming, automated chatbots, and text generators will be used to create and deliver customized content in real time. This can be an eco-friendly way for local businesses to ensure their content is visible and relevant to local customers.

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