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TECHNOLOGY Perry Ellis looks to get more individual

A specialty clothing merchant is individualizing the shopping experience throughout all digital touch points– and the brand names it sells.Perry Ellis International has 1 million commitment members who shop across the business’s stores and e-commerce channels, which run worldwide. These numerous points of engagement produced complexity that made it hard to comprehend consumer behavior.By partnering with Oracle, Perry Ellis included a cloud-based consumer engagement platform that personalizes the customer experience for shoppers throughout the United States and United Kingdom. In addition to delivering an extensive view of shopping habits for the business’s loyalty members, the platform leverages that information to personalize customer brand interactions throughout all touch points.”Our goal with our digital transformation is to concentrate on the experience we offer our

consumers. [The Oracle] Consumer Engagement [platform] was an essential step in this transformation,”stated Luis Paez, CIO, Perry Ellis International. “We were able to quickly integrate to our legacy systems. Now we can move forward with our next generation point-of-service with the confidence to deliver a superior in-store experience for our consumers and associates,”said Paez.”We recognize Oracle’s continued investment in retail-specific services while providing lower cost of ownership with the brand-new cloud service. For us the value is the robust performance, scalability and speed to market. “The task develops upon the seller’s long-standing relationship with Oracle. Perry Ellis operates several Oracle options, consisting of the

business’s retailing, price management and stock management systems, amongst others. The retailer is also presently migrating to the latest variation of Oracle’s point-of-service system, according to Oracle.Perry Ellis’personalization efforts also expand beyond customer-facing opportunities. The business utilizes 3D technology for item samples, which permits the merchant to bring products to shops quicker, and struck on patterns quicker.

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