Alibaba’s Taobao leaps on short video bandwagon, launches stand-alone app to drive e-commerce

Alibaba Group Holding’s Taobao is making a relocation into short video, introducing its own stand-alone app focused on letting users reveal off their products to each other on the consumer-to-consumer platform.The app– called

“Lu Ke “in Mandarin (which uses the English word “Look”)– was formally available on app shops recently. The brief video app lets users submit videos in different classifications, such as travel, food and even charm, and includes a question and answer section where users can address concerns submitted by viewers.Product listings

from Taobao can likewise be consisted of in the video, so that viewers who wish to acquire the product after seeing the short video can click to be rerouted to the item on Taobao immediately.An Alibaba spokeswoman did not right away react to questions about the Lu Ke short video app.Taobao’s Lu Ke app comes

in the middle of an explosion in appeal for short video apps in China, with apps like Douyin( also referred to as Tik Tok globally)and Tencent-backed Kuaishou topping download charts both in the house and in overseas markets. Companies such as Tencent and Baidu have actually likewise leapt on the bandwagon, releasing their own variations of brief video apps called Weishi and Nani respectively.The variety of regular monthly active users for brief video apps in China doubled in 2017, from 203 million at the beginning of the year to 414 million by year end, according to the China Web Report co-authored by the South China Early Morning Post, its online tech news site Abacus and San Francisco-based equity capital company 500 Startups.E-commerce business like Taobao and have actually been explore utilizing video to engage and attract purchasers to their platforms. Both companies have actually consisted of live-streaming functions into their apps, allowing merchants to show potential purchasers their items as well as offer discount rates while communicating with audiences in real-time. Both have actually likewise introduced brief video functions within the e-commerce platforms.Taobao president Jiang Fan said in an interview with Chinese tech media outlet 36Kr that it is possible for video to

take up 90 percent of Taobao’s content in future.While apps like Douyin and Kuaishou are popular among general users, some of whom are hoping their videos will make them an internet celeb, apps such as Lu Ke appear to be geared to merchants and the small part of purchasers who simply wish to flaunt their buy from Taobao.Alibaba is the parent business of the South China Early Morning Post.

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