All About Display URL Policy | Guide for PPC Beginners
Display URL Policy For Google Adword Campaign
What is it? & why it is important for you to know about it. If you are driving the PPC campaigns
What is Display URL?
The display URL is the URL that appears below your PPC search ads. You can assume with display URL, that what type of content you will see after clicking the ads.
You can easily see the display URL; the text of display URL is Green in color.
http://www.example.com
According to the Google ad words, guidelines the length of display URL will be 35 characters long.
Display URL is the important part of PPC ads, with optimizing your display URL you can improve the performance of your Google ad words account.
You can improve these following things with it:
For getting better user experience and providing relevant results google made significant changes to their display URL ad policies.
Let us explain this URL ad policy for getting better results.
According to the Google display URL Policy:
www.apple.com
www.apple.com
These URL will not be acceptable according to the display URL policy:
If your landing page URL and display URL matches then your ads will be accepted.
If you are thinking about tracking URL? Then let me clear this concept for tracking URL.
www.apple.com/mango
Landing page URL: www.apple.com will be acceptable
www.apple.com/mango
www.trackingapple.com/banana
Landing page URL: www.trackingapple.com will not be acceptable
Display URL Policy for Sub-domains:
In case of sub-domains
If your sub domains match with your TLDs (Top Level Domain) then, it will be acceptable.
Example:
These will acceptable because they match with TLDs apple.com
This was the simple and quick guide for all about display URL policy what Google ad words is using from 1st April 2008. So keep these policies in mind and Drive your campaign and get the best results.
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