Amazon appears to be unstoppable right now as it is trying to expand in the e-commerce with ingenious ideas. Normally, if you buy a product from Amazon, it will start revealing similar items to make it easier for you to discover and buy your preferred products.
Working on a comparable model, Amazon is evaluating its brand-new e-commerce platform called Scout, which firstly reveals a bunch of products to users and asks them if they like them or not. Users have 2 options to rate items- a thumbs up or thumbs down. Inning accordance with the thumbs ups, the recommendations alter in real-time. Scout UI seems to be really simple yet attractive to the online users and it will make the decision of purchasing items simpler than ever. Currently, there are items from home category mainly-furniture, house decoration products, and shoes but Amazon is planning to add categories like fashion and toys also.If you have used Pinterest, you will discover using Scout pretty comparable. Each product has a thumbs up and thumbs down alternative and clicking thumbs up changes a few of the nearby products while selecting thumbs down eliminates that product from the list.
Why Scout?Experts believe that
this platform is a result of the popularity of social networks and Facebook aggressive marketing methods to expand its business with Marketplace. Instagram is now incorporating e-commerce right into its app. Both these platforms can quickly gather data from the likes and shares of users and reveal them products accordingly.These are really early
days for the more recent types of e-commerce in India however ultimately, such ideas will get appeal. It will be fascinating to see how consumers respond to this change as there are opportunities that in the race of going ingenious, business will end up in making something too intricate for the Indian market.