Amazon introduces its fashion and athletic apparel marketplace in Brazil

Amazon has started offering fashion and athletic clothing in Brazil after 5 years trading in the Latin American nation. The e-commerce giant began diversifying its Brazilian deal in October last year.Amazon Brazil revealed Wednesday that it was beginning to offer clothes, shoes, accessories, along with sporting items from numerous brand names. More than 300 thousand products through the brand-new marketplace, inning accordance with a corporate release provided on August,22.

The world biggest e-commerce player explained that the marketplace is a virtual platform that unites products from different brands and merchants of various brand names. Amazon’s Brazilian network will provide national brand names such as Havaianas, Cia. Marítima and Farm, in addition to designer labels including Reinaldo Lourenço and Jack Vartanian.

Amazon takes its Latin American expansion further and begins offering fashion in Brazil

This move marks a brand-new stage for Amazon’s expansion strategies in Latin America, highlight market sources spoken with by FashionUnited. The US business has set its eyes on the buoyant fashion and sports markets after introducing its root service– selling books online– in Brazil 5 years ago.

It deserves recalling that combines, style and sports represent 20.4 percent of online shopping orders in the nation and 10 percent of sales, inning accordance with information from Ebit/ Nielsen. Alone, fashion is the main classification in the nation, accounting for 14 percent of the orders made by the Web in the country, and 6 percent of sales.

A dozen executives, analysts and investors talked to by Reuters explain that the state of Brazilian e-commerce is equivalent to that of the U.S. market Ten Years ago. “We see room for several gamers,” said in an interview with Reuters Eduardo Carlier, a fund supervisor at AZ Quest Investimentos, a major shareholder in Magazine Luiza, a prominent national online shop. “We think the winner-take-all model that played out in the United States is going to be tempered in Brazil,” he included.

Image: Amazon Brazil, Authorities Amazon Website.

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