Amazon News: E-Commerce Giant Opens Second 4-Star Retail Store, Picks Denver Area After NYC

Amazon () has spent 2018 dabbling with increased retail operations in various methods and among them has been to experiment with brick-and-mortar stores.After opening

an Amazon 4-Star retail outlet in New York’s fashionable SoHo community in September, the business plans to open a 2nd branch Thursday in the Denver area, according to the Amazon 4-Star site. The new shop will be located at the Park Meadows shopping mall in Lone Tree, Colorado. It will be open 7 days a week, with somewhat lowered hours on Sundays.Just like its SoHo counterpart, the brand-new Amazon 4-Star sells items that are popular or trending on the Amazon site. It focuses on products that are rated 4 stars or greater by Amazon users. Electronics, books and more are available at the store.Amazon 4-star opens tomorrow in the SoHo community of #NYC– have a look at a preview of the store here: https://t.co/tA2G8zI5OK < a href=https://t.co/UYD0UeEkA5 rel=nofollow target=_ blank > pic.twitter.com/UYD0UeEkA5!.?.!— Amazon News(@amazonnews) September 26, 2018 Amazon

&4-Star is the latest retail experiment from the e-commerce giant. The company also runs six Amazon Go benefit shops, per CNET, the first of which opened to the general public in January. Amazon Go are smaller sized and have a focus on food and groceries, with the most noticeable distinction being a total absence of cashiers.Customers pay straight through the Amazon mobile app as they browse instead of waiting in lines. Amazon apparently plans on opening as many as 3,000 of them by 2021. Aside from that, Amazon operates bookstores and presented Prime savings to Whole Foods areas throughout this past summer.Amazon had a rough stretch on the stock exchange starting last week, due to a lower-than-expected projection for the holiday season. Shares of Amazon fell for three consecutive days amid a general decline in the tech sector. After Denver, there are reported plans for another shop in Berkeley, California. 4starrrrrrr< source data-srcset =" https://s1.ibtimes.com/sites/www.ibtimes.com/files/styles/embed-md/public/2018/11/01/4starrrrrrr.jpg 1x" media=" (min-width: 992px)" > Amazon opened a second 4-Star shop in Colorado. Amazon opens a brand-new shop where whatever for sale is rated 4 stars and above, is a top seller, or is new and trending on Amazon.com in SoHo community of New york city on September 27, 2018. Picture: Jim Watson/AFP/Getty Images