- Leads activities for the organic search channel, including strategy and implementation of leading SEO tactics to make Fairstone highly visible on all Canadian-facing search engines
- Leads, with a great degree of proficiency and passion, both on-page and off-page SEO tactics. They hold key responsibilities in the conception and execution of key off-page SEO strategies to optimize site structure, design, speed, tagging, indexing, etc.
- Owns SEO performance evaluation including analysis and reporting using such tools as Google Analytics and Google DataStudio while leveraging the leading SEO enterprise tool Fairstone has invested in
- Supports Sr. Analyst, Digital Experience & Website, in updates and improvements to Fairstone’s customer facing website, including the personalization of content, modules, page layouts, etc., using the CMS Adobe Experience Manager (AEM) (*no experience within this CMS is needed as training will be provided)
- Support Sr. Analyst, Digital Experience & Website with developing testing frameworks and running optimization campaigns and multivariate experiments using company’s A/B testing tool, Adobe Target
- Supports Program Manager, Digital Acquisitions in managing Fairstone’s large-scale, multi-million-dollar national search engine marketing (paid search) program, social advertising channel, and display advertising channel
- Supports Program Manager, Digital Acquisitions with creative testing implementation, and reporting on those tests
- Supports Program Manager, Digital Acquisitions with relationship management of platform reps
- Plays a role, alongside digital teammates, in the monitoring and reporting of the competitive environment, exploring developments to ensure Fairstone is leading the financial industry in digital strategies
- Supports improvement of processes and workflows
- Stays in the know on the latest digital marketing trends
- Serves as a leader within the marketing community
The minimum qualifications for this position are:
- College diploma or university degree with relevant job-related experience
- 2+ years of experience in performance marketing and customer acquisition through paid digital advertising tactics
- Minimum 1 year of experience in SEO, including both technical and non-technical experience
- Minimum 1 year of experience with analytics, analysis, and reporting
- Minimum entry level understanding of HTML, CSS and Javascript
- Experience referring to Google Page Speed and Google Lighthouse reports and actioning critical items
- Proficiency using Google products (Google Analytics, Google DataStudio, Google Tag Manager)
- Strong analytical skills and proficiency using MS Excel
- Excellent interpersonal, communication, organizational, analytical, problem solving, and issue resolution skills
- Proven ability to effectively work with team members
- Ability to rapidly assimilate new ideas and able to communicate effectively with team
- Bilingual (English, French) considered a great asset
- Financial services industry background an asset
- Previous experience using Adobe products, including Adobe CMS (AEM) and Adobe’s A/B testing tool, Adobe Target, considered an asset
What’s in it for you?
At Fairstone, we offer all our permanent employees:
- A minimum of 3 weeks paid vacation (prorated to your start date)
- Wellness days
- Employee referral program $2000.00 or more.
- Great Benefit Program (flexible health and dental benefits, access to virtual health care provider Dialogue, pension plan and much more!)
- Ongoing Learning and development Training
- Tuition Assistance Programs
- Paid volunteer day and organized volunteering event across the country
- A growing company with potential for personal growth and career advancement.
- And Much more.
The minimum qualifications for this position are:
What’s in it for you?
At Fairstone, we offer all our permanent employees:
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