Announcing PR Daily’s 2021 Digital Marketing & Social Media Awards finalists

Find out who made the short list in our digital communications awards program.

PR Daily’s Digital Marketing & Social Media Awards recognizes the captivating campaigns and content that earned attention from busy—often overwhelmed—audiences.

The finalists on this list know how to stand out on the overcrowded digital landscape. Their work led to success for their organizations and clients—and landed them on our short list of finalists.

Congratulations to our impressive finalists. Stay tuned for the winner announcement in late July.

GRAND PRIZE

Grand Prize: Digital Communicator of the Year

• Carmen Collins: Cisco (WeAreCisco)
• Ivan Ruiz: Goodfuse

Grand Prize: Digital Marketing Campaign of the Year

• Amendola Communications: Amendola Helps Air Methods’ No Membership Required Program Take-Off
• Aptive Resources: VA Careers
• Entertainment Software Association: The ESA Game Generation
• ESPN: #oneteam
• Milton Hershey School: Our Future in Focus

Grand Prize: Digital Team of the Year

• Allstate India: Corporate Communications Team
• Bully Pulpit Interactive: Bully Pulpit Interactive
• Cisco (WeAreCisco): WeAreCisco Employee/r Brand Team

CAMPAIGNS AND CATEGORIES

Annual Report

• Aptive Resources: VA Careers
• ESPN: 2020 ESPN Corporate Citizenship Report
• Healthcare Businesswomen’s Association: Our Impact: A United Force for Change
• VCUarts Qatar: Annual Report Context Magazine 2019-2020
• Webster Bank: 2019 Webster Financial Corporation ESG Report

Blog

• Health Center Partners of Southern Cailifornia: CEO Blog
• Michigan Medicine: Michigan Medicine Health and Health Lab blogs
• Skyward: Advancing K12

Cause Marketing/CSR

• BizHack Academy: BizHack Live Webinars
• Casey House: Untold Stories of Stigma
• Enviva: Enviva
• ESPN: #oneteam
• KFC: United by the Bucket
• Royal Canin: ROYAL CANIN – Take Your Cat to the Vet (#Cat2Vet) Campaign
• Travelers Insurance: Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign

Community Engagement

• Evoke KYNE: COVID Advocacy Exchange
• PRLab at Boston University: F*ck it Won’t Cut It
• San Antonio Botanical Garden: OrigamiintheGarden2

Content Marketing

• Alibaba Group: Alizila: Alibaba Group: Alizila
• The National Association of REALTORS®: Coming Home, A 3-Part Video Series Co-produced by Great Big Story and The National Association of REALTORS®
• UC Davis Health: Providing Answers and Hope in a Fast-Moving Pandemic

Contest or Game

• ColinKurtis Advertising: The Great Escape Giveaway
• The Abbi Agency: Edgewood Tahoe Resort Puzzle Giveaway

Crisis Management

• Bayer Crop Science: #StillFarming
• Blue Sky Agency: Explore Georgia From Home
• National Association of REALTORS®: National Association of REALTORS®
• Xcel Energy: COVID-19 Response

Email/Eletter

• AM Conservation Group | Franklin Energy: Consumers Energy Business Marketplace Dynamic Email Campaign
• City of Orlando DDB/CRA: Night Lights Newsletter
• VSP Vision Care: VSP EnVision E-Newsletter

Employee Engagement

• Children’s Health: Children’s Health Bolsters Team Member Mental Wellbeing in the Face of COVID-19
• McDermott Will & Emery: Once Upon a Pandemic: Engaging Our People with McDermott Storytime

Facebook Communications

• ADG Strategy Group: National Healthcare Simulation Week
• National Association of REALTORS®: National Association of REALTORS®

Healthcare Marketing Campaign

• Academy of Nutrition and Dietetics: Academy of Nutrition and Dietetics COVID-19 Resources
• Amendola Communications: Amendola Helps Air Methods’ No Membership Required Program Take-Off
• SEARHC: COVID-19 Vaccines
• UW Medicine: Thank You Healthcare Heroes

Influencer Campaign

• Pavone Marketing Group: Bold Meets Bold on TikTok and Twitch
• Rinck: Wicked Edge Holiday Influencer Campaign

Instagram Communications

• ANDER & Co: “3 Q’s With” IG Campaign
• Cisco (WeAreCisco): @WeAreCisco Instagram Stories Trends
• Maple Knoll Village: Maple Knoll Village Instagram
• PECO: Crown Lights
• Syracuse University: EVENTS THIS WEEK

LinkedIn Communications

• Benecomms & The Climate Service: Growing a world-changing analytics platform’s LinkedIn audience
• TMC Technologies of West Virginia: How’s Your Telecommute?

Marketing Campaign

• AM Conservation Group and Franklin Energy: NCEMC Nest Thermostat Campaign
• AM Conservation Group: FirstEnergy Ohio Kit Program Campaign
• Explore Georgia; The tourism division of the Georgia Department of Economic Development: Explore Your Georgia; A Phased Approach to Driving Tourism Recovery
• Parsons Corporation: Q Campaign
• Syracuse University: Online Programs Marketing Campaign
• Travelers Insurance: Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign

Media Relations Campaign

• Children’s Health: Children’s Health and COVID-19: A Call to Action and Education
• Food Allergy Research and Education: FASTER Act
• Travelers Insurance: Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign

Multichannel Campaign

• Aptive Resources: VA Careers
• KFC: United by the Bucket
• MMI Agency: Crest White Smile
• Rinck: Maine CDC Suicide Prevention Campaign
• Webster Bank: It Happens In A Minute

Podcast

• Ascension: Good Morning Ascension Podcast
• Ferrovial: Sounds Like Infrastructure Podcast
• Global Widget, LLC: CBD University Podcast
• RIESTER Public Affairs: Cancer Buzz Podcast
• RIESTER Public Affairs: Public Health Review Podcast

Public Affairs Campaign

• Bully Pulpit Interactive: Ending the Vaping Pandemic
• Clyde Group: Save the News
• Entertainment Software Association: The ESA Game Generation

Public Relations Campaign

• Golin: MTN DEW Outdoor Stimulus
• NIO: Inc.: NIO Day 2020
• Volvo Car Canada Ltd.: Volvo Canada x Conquer COVID-19

Social Media Campaign

• Children’s Health: Children’s Health Creates “Path Forward” Social Media Campaign Amidst COVID-19
• ECMC Group: Question The Quo: Empowering Students on Their Higher Ed Journey
• Geben Communication: Harmony Project: Be Heard November 3rd
• GS&F: Granfluencers
• UI Health Care: Epi Explains

Specialty Campaign

• AT&T and TruePoint Communications: HBO Max Launch
• ECMC Group: Question The Quo: Empowering Teens on their Higher Ed Journey
• Milton Hershey School: Milton Hershey School Honors the Class of 2020
• Noisy Trumpet: The Devils Advocates® Membership Program

TikTok Communications

• Agency Guacamole: Redken “Ready, Sweat, Spray!”
• Cisco (WeAreCisco): @WeAreCisco Tiktok

Video

• Ferrovial: International Women in Engineering Day 2020 | Ferrovial
• Inland Empire Health Plan: A Gift of Hope
• Milton Hershey School: Milton Hershey School Honors the Class of 2020

Website

• BankProv: Meet the New BankProv
• Consumer Brands Association: consumerbrandsassociation.org
• Enviva: Website
• Goodfuse: YouthBuild Website
• North 6th Agency/Magnetik: andros: Rebranding a Healthcare Ecosystem
• SFC Group: Fresenius Kabi Nutrition

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