Note: Below questions appear without edits.
Which format of Website is more SEO friendly and Why? (PHP/HTML or WordPress).
In Digital Marketing, you have asked a good question.
While PHP in HTML is suitable for many custom features on a website, but an ideal SEO website can be best developed on a WordPress platform — not even Joomla or Wix.
Ideally, the static pages of a website are built on PHP in HTML. It helps in personalising your website and create a distinct look. It helps you custom tables, graphs, and interactive components.
The blog is the traffic engine of a website. WordPress content management system or CMS serves great as the fuel for that blog.
You don’t need decorative elements of your website to be crawled by Google. Thus, PHP in HTML is fine for the landing page, product info page, the header and footer, and the miscellany. These pages have do have content, but that’s web copy for sales. Google is not interested in crawling those because they fetch business to you and not to the users using the Google Search Engine.
The blog section of a
website is categorical information for the Google Search Engine. When you
build your blog on a WordPress CMS, Google is happy to crawl the content
because, like Medium, WordPress originally started as a knowledge platform and
built a strong relationship with Google over time. You’ll see
content strategists of useful websites, aim toward positioning their website
blog as a business journal documenting values it is adding rather than
making it a Thai market.
While doing that, Google is okay if you passively link your content to the products described on your PHP in HTML platform. For Google, readers should have a choice to check out products if they feel like instead of being pitched for sales.
Also which is more suitable for a mid-size business?
For SMBs and Enterprises, WordPress is a recommended CMS. It is the Lamborghini of your content.
These days, Medium is making its way to the top. As transitioned to WordPress.org, Medium.com is also likely to transition to Medium.org to host third-party domains. Now Medium is building the traction for being a valued content platform which will eventually appraise it for SEO.
In short, both WordPress and Medium are impactful for SEO.
- Answers to your Digital Marketing Questions – II
- What the Falooda it is A Boy Named Swiggy?
Why is storytelling important in Digital Marketing?
As a Digital Marketer primarily serving as content strategist with over 13 years, I would like to bring to your notice the transition that has happened in the storytelling space during 2018-2019 and continues.
There is an adage, “Show, but don’t tell” that has evolved to be a marketing technique. I quote, “it is a technique used in various kinds of texts to allow the reader to experience the story through action, words, thoughts, senses, and feelings rather than through the author’s exposition, summarization, and description.”
If you are starting with
storytelling, I would recommend a slightly different gait; move from telling to
showing the impact of your brand because at the end of the day people want to
experience the story than being “told.”
So, how will marketers do storytelling?
Marketers can tell
stories on the same blog and social media platforms in a way that potential
customers have the story enter through their eyes to reach the heart instead of
breaking their skull for a passage to their brain.
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