Apprentice of Digital Marketing

Course Rationale and Objectives

Course participants will gain basic knowledge of how the internet in its various facets operates, both from a technical perspective, as well as from a philosophical persepctive, both of which can be applied within the practical world.

Skills taught will include tasks such as setting up a social media account and learning how to write for the internet as opposed to other media, as well as running meaningful marketing programs across channels as diverse as email, social media, display advertising, and more.

Fundamentally, the most important skill is that of comprehension of all the ‘links’ in the chain, functioning together in order to drive business using the internet. The course will also delve into ethical issues and considerations in the use of digital marketing. Reference will be made to ethical guidelines and models developed in this respect.

By the end of the course, learners will be fluent in a number of online marketing tools and techniques, encompassing all that is current best practice to promote an organisation through digital channels.

Duration

This course is made up of 10 evening sessions.

Accreditation and MQF level

A CPD Award accredited with 5 ECTS credits (MQF Level 5) by the National Commission for Further and Higher Education (NCFHE) in Digital Marketing will be presented to delegates who successfully attend all modules and obtain a minimum pass in a home assignment.

Entry Requirements

Fundamental use of the internet and good use of the English language.

Target Audience

Individuals over 18 years of age seeking entry-level digital marketing roles in an organisation. On completion of the course, delegates should be able to understand, apply, and speak fluently about digital marketing tools and concepts, as well as provide practical examples of applying digital marketing tools in a real-life business scenario.

Course Assessment

The course will be delivered using a mix of classic instruction and experiential learning for each module, culminating with a final practical assessment.

The practical end of course assessment will involve the creation of a keynote presentation with a solid business case for undertaking online marketing activities being required, alongside a digital marketing strategy.

“Convince your digital-fearing boss that an internet marketing strategy and a well optimised website are a necessity in order to do business in today’s world.”

The assignment above will be presented to a board composed of 3 expert examiners.

Course Delivery Mode – Live Webinars

This course will be delivered via live online webinars. The course trainers will be visible on screen via a professional webinar platform through which students can follow the trainer presenting live whilst also using a powerpoint presentation and sharing other resources as necessary. Students will be able to interact with the trainer by sending questions or comments through the same webinar platform. Our student support team will assist all students with simple instructions on how to access the webinar online. A support line will also be made available to communicate with a student support officer in case of technical difficulties encountered during the live webinar.

All webinars will also be recorded and uploaded on the student online resources portal for future reference during home study. Trainers will also dedicate very regular Q & A times during the webinar to ensure all students can have the chance to ask questions and reach the intended learning objectives. The email and contact details of the trainer will also be made available in case students would wish to get in touch with the trainer throughout the course period.

Short 10 minute breaks will be given during the webinar.

Course Dates

Modules	Dates	Time
Assignment	/	/
Module 1: Introduction to Web and Digital Marketing	06/10, 08/10	16:30 – 19:30
Module 2: Introduction to Search Engine Optimization	20/10, 22/10	16:30 – 19:30
Module 3: Writing Content, Google Adwords & Display Advertising	03/11, 05/11	16:30 – 19:30
Module 4: Email & Social Media Marketing	17/11, 19/11	16:30 – 19:30
Module 5: Web Metrics, Google Analytics and Creating a Digital Marketing Plan	01/12, 03/12	16:30 – 19:30

Please note that as per terms and conditions, LEAD Training Services reserves the right to alter course dates, times and venue in exceptional circumstances beyond its control.