Over the last few years, Google Ads, Facebook Ads and other media channels have been gradually shifting to a more “do it yourself” marketing strategy on their online advertising platforms.
This shift has been focused on developing seamless and almost fully automated solutions for online advertisers, even with no experience, so they can easily create digital advertising campaigns by simply providing a website, business goals and some images.
In a nutshell, the online advertising giants are aiming for reaching a state in which any online advertiser can have a thriving and profitable online business with not much more than a website and a chair. Google’s Performance Max Campaign and Facebook Automated Ads are two great recent examples of this automation trend.
This trend has been raising questions as to the necessity of digital advertising/marketing agencies’, which usually work on a hefty commission of your ad spend and by such add significant cost to your business’ overall marketing costs.
Should I cut the middleman?
So, some of the questions you and your business might find yourself asking are: “can I cut the middleman and actually do it myself, or are these agencies still needed?” or “What added value can digital advertising companies still generate to provide my business with that coveted competitive edge to help scale up my digital activity and gain a bigger chunk of the market?”
While it may be tempting to go into the wild all by yourself to save your business from spending those very valuable commission bucks, you should consider what extra value you can gain by engaging with a professional digital agency that is aware and ahead of the “DIY Marketing” curve and has adjusted its offering and tool set accordingly:
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